WhatsApp Campaigns: A savvy way to reach your potential customers
Marketing experimentation is now an essential strategy for retaining and luring new clients. Creative campaigns make brands memorable and also give an identity.
With more than 2 billion active monthly users, executing a campaign in WhatsApp can effectively promote your product and boost sales. In comparison, they require very little financial outlay that can give early starters an edge over the competition. WhatsApp allows businesses to directly send marketing messages to customers, win their trust, and make them loyal to their brands which in turn creates a higher chance of engagement and conversion.
Let’s look at how some of the leading brands skyrocketed their sales using WhatsApp marketing strategies.
- Saffola’s “Beat the Crave” Campaign
A well-known healthcare company, Saffola provides a range of premium, heart-healthy foods and services for daily living. They found that cravings for unhealthy foods restricted individuals from achieving their fitness objectives. To divert their users’ attention from cravings, they initiated a WhatsApp campaign called “Beat The Crave.”
Users were required to enter their WhatsApp number in order to register on the official campaign microsite. Users could send messages to Saffola whenever a craving struck, and the company would respond with motivational text, Rap music, fitness advice, and much more to distract them. Over 9,50,000 messages were sent to this campaign, and within 30 days, sales dramatically increased by 483%.
2. Hellmann’s “Real Time Chef” Campaign
Hellmann’s is a well-known American brand of mayonnaise. They believed that their customers frequently lacked the knowledge required to prepare food using the ingredients they had on hand. To solve this, they launched the “WhatsCook” campaign in Brazil, wherein chefs provide real-time recipes via WhatsApp.
All they had to do was register their phone number and send a photo of the ingredients they had. The chefs then shared simple recipes that included Hellman’s mayonnaise. They spent $900 on this campaign and earned over $150K in 10 days, reaching over 5 million people. Almost 500 new recipes involving Hellman’s mayonnaise were shared.
3. Sunfeast Marie Light’s “Tea-time Selfie” Campaign
Sunfeast Marie Light is an ITC product that provides classic and healthy tea-time biscuits. They wanted to boost biscuit sales in India with a fresh and distinctive campaign. And hence, they launched a “Tea-time Selfie” Campaign using the Whatsapp Marketing Strategy.
To participate, customers were asked to buy the biscuits. They were then instructed to take a “Tea-time Selfie” and send it to the ITC’s WhatsApp number. Every day for one month, one lucky winner was chosen and awarded a 40-inch LED TV. This drove the overall sales of the biscuits tremendously and yielded exceptional returns.
4. Absolut Vodka’s “Doorman” Campaign
Absolut Vodka is a premium Swedish vodka produced by a reputable Swedish company. To promote their brand, they intended to launch a limited edition of Vodka in Argentina. They chose the WhatsApp marketing campaign to try out an interactional technique that is totally fresh to them.
The campaign “Unique Access Party” was created with the fictional character “Sven,” a doorman at the party. Two free tickets to a large celebrity party were announced. Customers had to persuade Sven to give them free tickets by sending him creative messages, images, videos, or voice notes. In three days, this campaign received over 1000 messages from 600 new contacts and generated a lot of social buzzes.
5. Adidas’s “Rent-a-Pred” Campaign
Adidas is a renowned German multinational company and the second-largest sportswear manufacturer in the world. They stepped forward to address the nagging issue of London’s soccer team’s unreliable teammates. To solve this, they decided to launch a “Rent-a-Pred’’ WhatsApp campaign. The team may leave a message on Adidas WhatsApp sharing the venue and time of the match when a player abruptly cancels a match.
Some of the city’s best football players were substituted by Adidas to support the undermanned team in a “100% unfair way.” Adidas offered a full sponsorship for all of the substitute players. This was termed as one of the Smartest techniques, and the successful outcomes demonstrated the value of one-to-one marketing communication.
6. ADAC “Don’t Call Mom” Campaign
The biggest auto club in Europe, ADAC, which has over 20 million devoted members, provides roadside assistance to its members. They noticed a disconnect with their young, non-car-owning audience. They began the “Don’t Call Mom — Call ADAC campaign,” a WhatsApp marketing initiative, to pull in the younger generation.
The young people were encouraged to ask ADAC any questions that they might be reluctant to ask their parents. These questions were addressed by 20 ADAC mom experts and numerous influencers. Over 1,40,000 messages were sent during the campaign’s six-week run, and the campaign video received 20 million impressions.
7. Unilever’s “I’ll bring you back your beloved clothes” Campaign
Unilever is a multinational consumer goods company with over 400 brands that promote sustainable living. They intended to launch a fabric softener in Brazil in 2019 and chose WhatsApp as their marketing tool. Over 10,000 billboards were set up around Seo Paul with the “I’ll bring you back your beloved clothes” tagline and a WhatsApp number to create a WhatsApp campaign.
When people messaged, the chatbot “MadameBot” offered advice on how to care for their clothing. Along with the tips, they spotlighted their fabric softener through a series of videos and images. Finally, they offered a 50% discount and free shipping to their customers. They received over 290,000 messages, which increased their sales 14 times.
What are you waiting for? Start exploring creative WhatsApp campaigns that endorse your business objectives, add value to your clients and boost your revenue.
