Whatsapp retargeting campaign made simple with Pinaippu.

Shanmugavadivu T
Pinaippu
Published in
3 min readSep 12, 2023

In the past, retargeting and follow-ups were commonly done via call or email or SMS. However, with the rise of WhatsApp, businesses now have a more effective option at their disposal. Boasting an impressive message open rate of over 98% and a click-through rate of 50–60%, WhatsApp is an excellent tool for increasing conversions.

If you want to send a message only to those who have read your previous campaign or responded to a previous broadcast with a specific response, you can use WhatsApp Retargeting Campaigns to do so quickly. This includes users who were sent the previous message but did not read it.

Pinaippu has recently added WhatsApp Retargeting Campaigns to its list of features. By enabling automatic selection of audiences who have either responded or not responded to previous promotional campaigns, businesses can now sharpen in on the most receptive and engaged individuals for their next round of marketing efforts.

This exclusive retarget campaign approach is proven to lead to higher conversion rates, making it a game changer for any business looking to boost their bottom line.

If you’re interested in making the most of our Pinaippu’s WhatsApp Retargeting Campaigns, our comprehensive guide will walk you through everything you need to know. Take full advantage of this powerful tool and boost your business’s success.

Step 1 : To begin, please log in to Pinaippu by heading to www.pinaippu.io.

Step 2 : Once you’re logged in, click on the “Campaigns” tab and click on the “Add Campaign” button.

Step 3 : Give your campaign a name, choose the template message you want to send, and then click “Proceed.”

Step 4 : After that, select “Retarget Campaign” from the filter drop-down menu.

Step 5 : Choose the campaign that you want to retarget, and then select either the “Responded” or “Non-Responded” list for the group of people you want to target with this campaign.

Step 6 : Finally, you can either schedule the campaign or click “Start” to run it immediately.

With Pinaippu’s advanced features and capabilities, businesses can elevate their Retarget campaign and achieve better outcomes.

To learn more, book a free demo with us at https://calendly.com/pinaippu/productdemo.

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