Ideal EyeCare Logo Redesign
I revamped a medical practice logo for maximum digital impact with an eye-catching humanist sans and impactful, contrasting colors for both print and web.
Background:
Ideal EyeCare’s original logo featured a strong iconographic element and defined color scheme, but its bracing colors and standard serif font cheapened its first impression across mediums.
Process:
Blue is the central component of the Ideal EyeCare brand, found across their website and print materials. Finding a classier, darker blue for the text was my first step, and darkening / changing the icon to go along with it. To keep the high level of contrast that the original icon had, I changed the color of “OPHTHALMOLOGY”. Also, by adding another color I allowed for the 60–30–10 color split used heavily in interior design. I tried a few different colors:
Result:
After settling on the light blue accent, I adjusted the main text to a slightly lighter blue, and removed some “grapiness” from the purple. I finalized the logo by thinning the icon to convey the elegance of the eye and brought over “EyeCare” to match the spacing of “Ideal” to the left.
