Kyivstar Digithon 2018

Hackathons are quite the scene. You may find a large number of empty energy drinks. You could see programmers releasing pent-up coding frustration by throwing playdough at the wall (wait, what?). Or perhaps you’ll watch teams bounce ideas off each other seemingly faster than the speed of light.

In short, you’ll probably have your mind blown. After all, hackathons are about taking transformative ideas and coding them into reality.

That’s precisely the goal of the Global Digithon. The main purpose of Digithon is to foster innovation and cooperation by mixing up teams from the VEON group 10 operating countries. Prior to the global Digithon, national Digithons are held at each of our 10 operating countries.

A few weeks ago, Kyivstar selected their Digithon winning teams. The winning team “Mama Ama Digital” pitched an innovative concept of changing a bot narrative and tone of chat based on customer segmentation and profiling.