Don’t Try to Create a Customer-First Business

Put customers at the center of everything you do.

In today’s day and age, making customers happy is not enough to sustain a successful business model.

It certainly hasn’t been for us.

You have to continually improve the way in which you perceive your product or service in order to develop strategies that can lead you to not only understand the wants and needs of customers but also generate value for them.

If you wish to become more customer-centered, it is imperative that you start looking out from the inside — rather than outside in.

You need to view your product the way customers do. And on top of that, be prepared to accept that you may not be the most qualified person for the job.

You are too deep into it.

You have studied the market and the processes and strategies related to it. You understand the ins and outs of the game. You are the expert. But you are still not your customers.

The innovation we all need to stay relevant in this ever-changing market comes from putting your customers at the center of the conversation and developing an offering around them.

That’s why becoming a customer-centric company is more necessary than ever.

Incorporating customer discovery into the DNA of your business forces you to reevaluate your product journey in order to identify where your customers could have a peak experience and look for ways to boost it.

Given that today’s consumers know all too well what an excellent shopping experience is like. For us that means having to consistently exceed their expectations.

After all, our customers are our competitive edge. They are our inspiration, our product testers, our brand representatives, our marketing team…

Before Kyte was even developed, we knew we didn’t want just to build a product for our customers. We wanted to create one with them.

So we took the time to listen to the stories and experiences of over 50.000 retailers.

That’s how we came to understand that their peak experience revolved around the checkout process.

Our customers could wait on some robust features that would take us a lot of time to build before we could enter the market. What they needed first and foremost was a great checkout experience. So we focused on giving them the best one.

So, whether you are starting your own business or have a well-structured one, understand this:

While you can learn a lot from your competitors, nothing can set you on a league of your own than comprehending the highs and lows of your customers’ experience.

One last thing…

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