Brand Strategy

We have power, what do we do with this?

Origins of branding- Livestock branding, Human Branding, Wood/Cork/Leather Branding, Vehicle Branding, Brands

Denmark- Pig Farming

South Africa- Beef

New Zealand- Sheep

Human Branding- Tribal Marks & Slavery

Brand- A name, logo, slogan and/or design scheme associated with a product service or idea.

Brand Management- Employer Branding, Nation Branding, Place Branding, Personal Branding, Co-Branding, Faith Branding

The American Marketing Association states that a brand is a;

“Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preffered term is trade name”

Concept Brands TK

Comodity brands TK