We have power, what do we do with this?
Origins of branding- Livestock branding, Human Branding, Wood/Cork/Leather Branding, Vehicle Branding, Brands
Denmark- Pig Farming
South Africa- Beef
New Zealand- Sheep
Human Branding- Tribal Marks & Slavery
Brand- A name, logo, slogan and/or design scheme associated with a product service or idea.
Brand Management- Employer Branding, Nation Branding, Place Branding, Personal Branding, Co-Branding, Faith Branding
The American Marketing Association states that a brand is a;
“Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preffered term is trade name”
Concept Brands TK
Comodity brands TK