5 Ways to Get Your Content Noticed Online

Dylan Van Horn
Lab Work
Published in
3 min readFeb 17, 2020

5 Ways to Get Your Content Noticed Online

Be Original

This may seem like an overused statement, but originality is one of the most overlooked. It’s easy to think that posting lots of content is the way to get likes and followers. However the only way to stand out in a saturated market is to have original content that viewers find refreshing and valuable. The content you post needs to tell a story and engage your audience. Thought provoking articles/videos/photos are good ways to ensure that you stand out. If you want to know more about original content, click here.

Use Feedback to Your Advantage

One resource you can always turn to is feedback from the people around you. Getting feedback from your peers/mentors is a great way to find out if the content you post resonates with someone. Human interaction and real reactions to your content can tell you how your content stands out. Nothing beats directly asking the people that consume your content.

https://mopinion.com/why-you-should-be-collecting-feedback-on-website-content/

Use Multiple Forms of Media

If you aren’t using at least three types of social media to host your content, it is not a bad idea to start using multiple forms of social media to boost your online presence. Using at least three sources of media is better than one because you diversify your audience. There’s an article that goes over the social media “rule of thirds” that can help guide content creators in using different aspects of social media for different uses.

Communication is Key.

Any type of social media marketing comes down to communication. As social media gets more advanced, communication techniques are evolving with it. Never before has it been easier to communicate with a wide audience. Actively engaging with the people that consume your content shows that there is reciprocity and makes you stick out of the crowd. Anyone can post content online, but it’s how you communicate your message that will ultimately set you apart.

Have Fun Creating Content

It’s important to remember that the content you create is something you are passionate about. Focusing too much on likes and followers can distract you from the real reasons why you create content in the first place. Social media is the medium in which you can share your content to the world. Your content is to give the world information and to share new ideas, not stressing over numbers. Here are more tips on the creative process and how to overcome writer’s block.

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