Giving Tuesday Gives New Meaning to Online Donations
The Internet is 20 years old. It is hard to believe that people have been accessing information via online for 20 years. Between 2004 and 2006 two of the biggest social media sites launched. Facebook became public in 2004 and Twitter was born in 2006. It has (almost) been a decade since these social media sites have been available for the public.
And guess who joined those two social media sites? Nonprofits. They dumped their old school ways (sending letters, flyers and posters) to start their new school way of advertising. By using sites like Facebook, Twitter and LinkedIn, nonprofits were able to gain a wider range of people to connect with. Thanks to this maximum exposure, online giving is starting to blossom.
Giving Tuesday could be considered the pioneer and leading example of how successful online donations can be.
Giving Tuesday was created by 92Y, a nonprofit organization in New York. Giving Tuesday started in 2012. Their goal was to remind people that the holiday season is not just about consumerism, but about GIVING. The date for Giving Tuesday is strategically placed after Black Friday and Cyber Monday. Giving Tuesday takes place online, where anyone and everyone can donate to their favorite charity. Since 2012, Giving Tuesday has seen major increases in online donations.
Giving Tuesday has been successful, because it is full of innovative ideas like: a hashtag to keep the event universal and an online fundraiser.
Using a hashtag allows Twitter users from all over the world to participate in the giving phenomenon. Utilizing the hashtag also allows for a universal conversation to begin as well. Anyone from anywhere in the world can join in on Giving Tuesday, because it is primarily taken place online. It also gives people access to thousands of nonprofits that are located in different areas of the world.
Not only does Giving Tuesday encompass a global sense of participation, but it also hosts a fundraiser that involves minimal participation. Sounds ideal, right? Most fundraisers include the typical cocktail dress/tuxedo wearing, listen to famous — rich people talk deal, but not Giving Tuesday. This fundraiser includes sitting on your couch, with pants optional, shoes optional, shower optional — participation. All one has to do if they have they have the desire in participating in Giving Tuesday is stare at their computer screen and donate. You could have Facebook open in one tab and your donation open in another, it’s that easy.
2014 was a momentous year for Giving Tuesday. They saw record breaking donations, twitter impressions and hashtag mentions. It is breaking ground as an example for other nonprofits to follow to succeed in the world of online donations. The time to start implementing online donations into your nonprofit campaigns is now, especially with the level of trust people are starting to gain with PayPal and other online payment options.
Giving Tuesday 2K15 is on Tuesday, December 1st. If you have never participated in online donations, Giving Tuesday could be your first opportunity.