Label Foundation’s Core Content Platform — OPENTRACK Announces 2.0 Version Release

LABEL is an unparalleled NFT infrastructure built on top of Ethereum Network, powered by LBL utility and governance token with a unified goal to establish a fair ecosystem with the permissionless integration of IP rights. LABEL offers a decentralized P2P platform for accessing world-class entertainment-education content, utilizing a DAO voting system to ensure community involvement and empowering contributors to share in the success through the NFT shareholding mechanism.

Dear Community,

We continue to expand our network of world renowned musicians and as part of its development we are proud to announce launching the upgraded version with an array of diverse functionalities of LABEL’s Content Platform — OPENTRACK 2.0. The new version of our content platform features a new variety of industry leading artists such as Justin Bieber’s Producer for “Peaches” Harv, along with an improved Learning Management System for its masterclasses. This article will explain our major developments and the fundamental relationship between OPENTRACK and Label Foundation.

How is OPENTRACK connected to Label?

Label’s inhouse content producing platform, OPENTRACK, was focused solely on providing the best offline masterclasses. However, with the start of the pandemic, it has evolved and adapted to its changing environment to digitizing their business through online masterclasses. The next logical step in development was providing a decentralized ecosystem to expand the online music education industry. Since there is no decentralized platform in entertainment-education, they decided to bring distributed ledger technology to the industry and this is how Label Foundation came into existence.

Label and OPENTRACK are both developed by Clesson and we mention OPENTRACK in our whitepaper because it will be key for our development. Label’s cooperation with OPENTRACK will allow us to gain traction till we hit a critical mass of users by capitalizing off of their know-how and developments. With their already developed educational contents and their continuous production, they will serve as Label’s core content producing platform with a deep interweaved collaboration.

OPENTRACK’s involvement in LABEL Foundation:

• Integration of OPENTRACK’s available IPs into Label’s Marketplace
• Utilization of OPENTRACK’s 2.0 as a prototype for Label’s Marketplace and LMS
• Utilization of OPENTRACK’s expertise for content incubation
• Serve as LABEL’s in-house developed content provider
• Kickstart Label’s platform by funneling paid users and fans from OPENTRACK

The first integration of Label and OPENTRACK will be through our NFT marketplace. Label’s NFT marketplace will be based on OPENTRACK 2.0 and 3.0 User Interface Design (UI) and User Experience (UX), thereby improving functionality of the marketplace and LMS. The launch of our marketplace (available Q2) will be paired with the sale of the NFTized versions of their educational content to kickstart our growth.

What is OPENTRACK?

OPENTRACK 2.0 is a music education platform with over 50 masterclasses from the highest level musicians. Traditionally when musicians, producers and engineers are looking to develop their skills they mainly resort to tutorials on youtube, personalized classes and music academies. OPENTRACK ‘s platform was made to provide masterclasses from industry leading, highly awarded professionals for musicians of all levels. Since last year, its users have been growing at an exponential rate of 10x primarily through onboarding industry top talent. Now OPENTRACK boasts a total of 30k~ paid users. A key contributor responsible for the growth is the extensive connections in the music industry of Label’s CEO, Steve Pruitt. His past experience as a music professor, and as one of the early members of ‘Snarky Puppy’, a famous band among music connoisseurs (4 Grammy Awarded), has been instrumental towards partnerships with instructors in OPENTRACK.

OPENTRACK 2.0

Label’s content providing platform, OPENTRACK, serves as part of our NFT Partner recruitment. Unless you have been living as a hermit, you have definitely heard our instructor’s works through collaborations with other famous artists. Some of the artists that have previously collaborated with OPENTRACK 1.0 are:

1. Philip Lassiter (11x Grammy Award winning trumpet player)
2. Robert ‘Sput’ Searight ( 7x Grammy Award winning drummer)
3. Scoop DeVille (Producer for “Poetic Justice” Kendrick feat Drake)
4. Doc Skim (Producer for BTS)
5. Grey (Producers for quadruple platinum “Starving” Hailee Steinfeld and Zedd)
6. Albi Albertsson (Producer for EXO, Twice, Red Velvet)
7. Mark Lettieri (3x Grammy Award winning guitarist for Snarky Puppy)
8. Aaron Spears (Drummer for Usher, Lil Wayne, Miley Cyrus, Lady Gaga, Ariana Grande)

For OPENTRACK 2.0 we have been preparing musicians of the highest caliber. These include industry leading producers and recording artists to professors from the top music universities and conservatories. For the launch of OPENTRACK 2.0 some of artist scheduled to release their masterclass are:

1. Harv (Producer for ‘Peaches’- Justin Bieber, Post Malone, Gucci Mane and Eminem)
2. Pinar Toprak (Film Scoring Composer for Marvel Studios’ ‘Captain Marvel’)
3. Daniel Rojas (Film Scoring Composer for Marvel Studios’ ‘M.O.D.O.K.’)
4. Yang Bang-Eon (Music Director for PyeongChang Winter Olympics & Busan Asian Games)
5. Miles Walker (Grammy Winning engineer for Beyonce, Rihanna, Coldplay, Young Thug)
6. Professors from Berklee College of Music, University of Texas at Arlington, University of South Carolina, Indiana University, University of Oregon

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📩 For business & partnership inquiries: contact@label.foundation