LABEL Foundation’s Operating Company “Clesson” has integrated with CJ Entertainment & Media 🔥
LABEL is an innovative NFT infrastructure built on top of the Ethereum Network, powered by the LBL utility and governance token. It aims to establish a fair ecosystem for sharing and integrating IP rights. LABEL provides a decentralized P2P incubating platform to access world-class entertainment-education content through the DAO voting system, enabling contributors to participate in the NFT shareholding mechanism
Dear Community,
We are proud to announce that Clesson, the operating company of OPENTRACK Music and the Label Foundation has officially partnered with Korean conglomerate, CJ Entertainment & Media O’PEN Music. As part of this initial agreement, Clesson will onboard Hen, who collaborated in various music projects such as My Liberation Notes, Hometown Cha-Cha-Cha, Jung Seung-hwan, Lee Soo-young to onboard artists to their music platforms. She has most recently worked on composing the OST for My Liberation Notes 2022 and Hi Bye, Mama! which are available on Netflix.
Partnership Details
Clesson the operating company of Label Foundation and Opentrack, which is at the forefront of Web 2 and Web3 online music education will be collaborating with CJ ENM to onboard O’PEN Music artists into OPENTRACK Music.
The strategic partnership will begin first with the production of an OPENTRACK Music Course taught by K-drama and ballad artist Hen (헨). OPENTRACK will be responsible for the production and content of the MasterClass, while Hen will be responsible for sharing her creative songwriting process used for K-dramas and movies, including creating a melody, choosing chord progression, and maintaining song quality
Hen is a singer-songwriter of O’PEN CJ ENM, working on original soundtracks (OST) for K-dramas and movies. She is known to write songs with unique lyrical sensibilities while conveying warmth in her music. She most recently worked on composing the OST for My Liberation Notes and Hi Bye, Mama, which are available on Netflix.
The partnership opens up the door for further positive synergistic growth for both partners through the onboarding of artists of CJ ENM O’PEN. The CJ ENM network creates massive potential for developing MasterClasses with OPENTRACK and has opened up the discussion of further collaborations with the Label Foundation.
About CJ ENM
CJ ENM (CJ Entertainment & Media) started in 1995 as a mass media company created by the CJ group, a South Korean conglomerate. It has been at the forefront of the recent Korean Wave by participating in the production and distribution of revolutionary cultural content such as director Bong Joon-ho (Snowpiercer 2013, Parasite 2019), Lee Jung-hyo (Crash Landing on You 2019), Jay Park (AOMG), Wanna One, Heize, Busker Busker, Dynamic Duo (Amoeba Culture), pH-1 (H1ghr Music), etc. The CJ group is comprised of numerous businesses in various industries including food, food services, pharmaceuticals, biotech, media, and more. However, CJ ENM mainly focuses on film, music, TV shows, performing arts, digital businesses, and animation.
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