Brands are discovering Virtual Reality
Around the world, as innovations develop and new applications emerge, the media is keeping a close eye on Virtual Reality and the public are beginning to take notice too. The Virtual Reality Brand Conference brought together innovators, entrepreneurs, brands and agencies to discuss how brands can best leverage the power of VR to connect with customers through engaging immersive experiences.
The Lab team conducted a six-month Deep Dive into Virtual Reality, Augmented Reality and Mixed Reality to curate the array of industry experts from startups, innovators, media, agencies and corporate’s such as Google culminating in the Brand Conference.
The Lab team produced a high-end VR Brand Conference at the Virtual Reality Show in London to bring together rich content and take-aways from our Deep Dive to empower brands, creatives, startups, corporate’s and agencies on how to enrich the consumer VR experience. The full list of speakers who took part in the the Virtual Reality Show Brand Conference can be viewed here.
Check out our video below to catch a glimpse of the day which features some of our brilliant speakers including Chris Denson — Founder of Crush Industries, Tom Fenwick-Smith Creative Director of Rewind, Liri Andersson — Founder, This Fluid World, Xavier Barrade — Creative Lead, Google Creative Lab and Amalia Agathou — Innovations Manager XVIII, HAVAS.
The conference session was hosted by Nicole Yershon: After working for 20 years at the centre of the brand universe at Ogilvy, Nicole’s own business focuses on bringing together creative forces from the disparate worlds of art, technology and business to find radical solutions to the challenges that businesses face in the modern world.
