Different Rules
ex-Ogilvy ‘Disruptor-In-Chief’ Nicole Yershon Launches Rough Diamond — Turning Disruption Into Advantage In Business And In Life
“It’s very easy to look around and think the world is stacked against you. Everywhere you look there’s out-dated systems, and crazy procedures. Processes that seem designed to reward the lazy, waste valuable resources and promote the mediocre.
If you do nothing you might spend your entire adult life having the imagination and inspiration sucked out of you. You’ve got two choices, you can let it crush you or you can push back and write your own rules.
Things happen so fast that the old rules don’t work anymore anyway. It doesn’t take a PhD to figure that. What it takes is the balls to change it up and make the new rules to get stuff done.
Maybe it takes a woman to call time and bust the conventions that keep these old rules in place, I’m not sure, but I knew it could be far better — and anyway nobody managed to stop me.
Not even being ousted from the innovation business I had built inside a global agency over 17 years stopped me. It got closed down by the same old mentality. And that just made me write this book — oh, and build three brand new businesses…” — Nicole Yershon
It’s time for Different Rules. Welcome to Rough Diamond.
Harnessing Disruption In The Business World & Beyond
LAS VEGAS, USA — Nicole Yershon, ex-Ogilvy Exec and Founder of Lab for Hire & Co. launches her debut novel Rough Diamond globally on November 7th, 2017.
Published by Lifestyle Entrepreneurs Press, Rough Diamond is a manifesto for those who want to fly above the ordinary and exploit the transformative power of disruption.
Following a launch at The Mill in Los Angeles, California on Tuesday November 7th, Nicole will continue to feature as a speaker at events, giving talks, readings and signings in California.
And then on to London throughout the rest of the year.
The Back Story
Nicole spent nearly two decades as a change agent in a global advertising agency harnessing the power of disruption. Rough Diamond is a guide to resilience and an awareness of choices — at every step and in every part of your life.
“It’s a book about the inevitable things that happen to us and what we choose to do about them. Some are small and you just take them on board and some are large and try to blow you off course. You can be defeated by them or you can use them as fuel to fire you up.”
With testimonials and endorsements from marketing and business legends such as Dave Trott and Rory Sutherland, Rough Diamond is not only Nicole’s debut novel, but the basis of Nicole Yershon Consulting™ and Lab For Hire & Co™ businesses.
Dave Trott, a legend in the world of advertising and a great influence on Nicole’s life, said that Nicole is “An irresistible force against immovable objects…” His words have been a constant soundtrack to Nicole’s life but they also describe her mission to help people come to terms with disruption.
A Rough Diamond is the term for the statistical anomaly who shines bright, even if unpolished, and savours each day for the opportunity it presents to innovate, connect and disrupt the status quo.
The Key Dates in 2017
Nicole will be speaking at Lifestyle Entrepreneurs Author Summit in Los Angeles on October 29th, at Business Rocks in Burbank, Los Angeles on October 30th, at M&C Saatchi Headquarters in Los Angeles on November 8th and Giant Health Event in London from November 26–28th. The UK launch will take place at The Mill, Charlotte Street, London on November 30th.
In addition to Rough Diamond, Nicole’s online course Intrapreneurship will be available from 42 Courses from mid-October.
More On Nicole Yershon
Nicole Yershon is a consultant, speaker, mentor and ‘superconnector’ with broad experience of bringing organisations into the 21st Century.
She is a radical entrepreneurial spirit with a vast International network of partners and startups, a ‘why not’ attitude and the ability to translate business problems into innovation opportunities, delivering real value to businesses faced with transformation wrought by digital disruption.
Nicole founded Ogilvy Labs — the dedicated Innovation unit of Ogilvy & Mather Group — where she worked with brands such as Amex, IBM, BP, Crimestoppers, Selfridges, Unilever, British Airways and Wetherspoons.
Nicole works in both the business and startup ecosystem around the world with the likes of Appear[Here], Microsoft Ventures, IBM Smartcamp, Cisco Big Awards, Collider and Blippar, to name a few. Nicole sits at the creative intersection between advertising, media, technology and marketing.
About Lifestyle Entrepreneur Press
Lifestyle Entrepreneurs Press is the entrepreneurial author’s secret weapon. Founded by Jesse Krieger, international best-selling author of Lifestyle Entrepreneur, we aim to provide a level of support and experience to authors that no other publishing company can offer.
“Our Vision is to elevate global consciousness through individual empowerment. Our Mission is to successfully execute best-seller book launches on behalf of our authors and to add value before, during and after the launch by focusing on the big picture possibilities for your book, business and brand…” — Jesse Krieger
For More — Visit
Nicole Yershon Website
The Facebook Page
Lifestyle Entrepreneurs Press Website
Twitter @TheLEPress
E-Mail — jesse@jesskrieger.co
