Nicole Yershon
The NY Collective — Short Bio
Nicole Yershon is a maverick, inspiration and the original rough diamond. She is, at once a consultant, speaker, judge, mentor, connector and Amazon #1 Best Selling author. She works on the front line of innovation — bringing organisations kicking and screaming into the 21st Century.
And in that sense she properly defines disruption. Rebellious and restless — she is a true entrepreneurial spirit. She can call on a vast International network of individuals — startups, entrepreneurs and bleeding edge businesses.
Where most of us say ‘why not’ she will already be halfway through doing it. She brings attitude and hard earned experience to the way business now needs to think and work. Disruption presents many challenges and opportunities — Nicole turns both into advantages.
She is not content unless the client receives impact and return on their investment. Always delivering measurable value to the business. Nicole is the founder and driver of the NY Collective which can draw on the skills and resources of her other interests Lab For Hire™, Yershon Media and Rough Diamond.
During the preceding two decades she founded Ogilvy Labs — a dedicated Innovation unit of Ogilvy & Mather Group. Part of WPP Group plc. And before that working in some the worlds leading and most awarded Advertising Agencies.
Nicole’s first book — ‘Rough Diamond: Turning Disruption into Advantage in Business and Life’ is out now at Amazon.
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