Nicole Yershon
Emerging Brand Guidelines. Version 1
The signature above is hand drawn, it’s not a regular typeface. It evokes the personal nature of the business. The version above without the ‘little c’ will be used for speaker engagements where all the individual brands are being discussed. They will also be used on corporate items that are unspecific to the operating companies:
Nicole Yershon Consulting, Lab For Hire & Co. and Rough Diamond™
DIFFERENT is a reflection that the world has changed. It also reinforces that the Nicole Yershon ‘family’ of businesses are different.
The ‘DIFFERENT’ font is Futura Extra Bold — It’s an Apple™ font.
Rules, completes the key phrase. Different Rules. It refers both to the idea that in this world it’s ‘DIFFERENCE’ that rules. And that there are now ‘different rules’ required to survive.
The typeface is Futura Condensed Medium and part of the Apple™ family of typefaces.
There are three operating parts to the business that generate revenue and deserve their own ‘brand’ logos. The descriptions above start to explain their functions. Over time strap lines may change and the definitions will expand but the core models of ‘high value add’ advice (NYC), execution and delivery/making it happen (LFH&Co.) and publishing content/training and people development are three distinctive styes of business.
The above is the corporate use of the brand only. This application of the logo does not have the ‘little c’ device. It is purely the signature and the positioning of the DIFFERENT RULES idea.
The ‘little c’ denotes Nicole Yershon Consulting and is a subtle play on the copyright symbol. This will have wide use and incorporates the DIFFERENT RULES idea and positioning within the logo.
The above shows how the rules can also be used to underpin the main logo in simple ways and enforces the ‘rules’ idea on slides and video introductions.
The above shows how the LFH&Co. appears. It is deliberately simple, practical, mechanical and graphic and it also plays on the back of the DIFFERENT RULES colours.
There’s a landscape version for use in those situations where the square format can’t work. There will also be all forms of this version available as indicated below.
At a certain size the strap line should disappear. There’s no reason NOT to use the coloured version but in some cases it may be preferable to use the simpler blue/blue version — for example to not overshadow a clients logo at an event or conference.
It will also work in black and white as shown. It can be reversed through a single colour and artwork exists for that too.
The Rough Diamond™ business takes the insights and experience into the book and the training courses. It is also the springboard of many other business developments, speaking engagements and also activities — finding the future talent and the wider education activities (schools)
The strap line exploits the line ‘Turning Disruption Into Advantage™’
These are illustration styles for the training courses that are starting to emerge showing how the brand may be translated in a way that embraces the ‘rules’ and the style.
An example of taking the illustration style and making an Airport Promotion for the launch of the book.
The book spawns many new activities. The first of which are the training courses. These will take the form of online courses with packages that will involve the extended enterprise and many more facets to come.
The value proposition and key messages beginning to take shape in high level forms.
DIFFERENT RULES extends into the idea of the actual rules used in memes, video styling and speaker templates. They are shown in application below. The idea is to remove ALL clutter and erroneous graphics from slides.
The Lab For Hire & Co. branding bringing all of the ideas together.
The Nicole Yershon corporate presentation slides and video:
The video is placing all the slides from upcoming speeches as an example of how the story is evolving. It uses photography and graphic images as backdrops to echo the disruptive ethic.
This GIF is useful for all social media sharing as a link to premarket and all other promotional activity.
In the above case this shows how Nicole Yershon speaking about Rough Diamond would be branded. And below how Rough Diamond™ (the business) would eventually brand Rough Diamond™.
And the video above shows how the slides are used as memes and can have life on their own to promote the story on social media.
And translated as a GIF for use in all social media and embeddable.
Eventually (as we build out the archive) these graphic tools will be enough to build the brand. They create an interplay between strong logo’s, colourful typographic wordplay — strong headlines and simple/confident use of design.
There is almost no restriction on mixing strong typographic headlines with photography or graphics. Helpful guidelines here will only emerge over time.
These are simply examples only.
