Product Web Design Lifecycle

The user-centric product design lifecycle is defined as a complex process that combines user-centric design principles with both agile and scrum methodologies. If to follow this process, one can be confident that the product corresponds with the requirements of both users and website owner.

This process consists of 5 main pillars that help to create an informative and functional app that will predominantly satisfy its users.

1. Strategy

This pillar includes defining the vision of the project by customer and determination of the project objectives. This is also vital to consider branding or marketing analysis for the project to suit the whole image of the company. In addition, at this stage, developers need to prepare for success measurement and determine the project priority to know what direction to move.

2. Discovery

At this stage, it is important to determine business requirements to develop the product further. It includes the needs of potential users and tests to learn what exactly is most important. Another aspect is gathering analytical data about the users and use this approach with your product. That can also be achieved by conducting surveys, interviewing or testing existing products.

3. Analysis

This stage can be characterized by using cases to understand users’ actions, the creation of personas, documents with qualitative and quantitative data about a meta-person, organizing storyboards to learn users’ behavior etc. In this case, you can use experience maps or workflow diagrams to organize the findings.

4. Design

The design is one of the most responsible stages that must begin with the creation of a mood board to have an entire image of the product. The next step is organizing a site map and making sketches of the website design. Now it is time to act: wire-framing will lead to initial drafts that may slightly remind the website and then prototyping — the creation of the website. Having finished the design of the website developers offer the product for user testing to get rid of any bugs.

5. Production

During this stage developers still do prototyping and testing of the product to achieve its perfection. In addition, they start MVP (minimum viable product) to allow a small number of users to test it in reality. And when all the tests have been completed successfully, a great day comes and the project is released, though analytics is still considered to improve its functionality.