[Market Research]Redbrick: A land of opportunity for craters

A world where anyone can create a metaverse

gome | Laboon
Laboon Global
5 min readJun 13, 2023

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What is Redbrick?

Redbrick is a “creator economy” metaverse platform that innovatively lowers the barriers to creation. It is an open metaverse infrastructure built to enable an ecosystem where creativity is rewarded in an era where digital is everywhere.

1. Open Metaverse

Redbrick is a web-based metaverse that can be used on any device, providing a fully open metaverse experience. While existing metaverse platforms require a cumbersome installation process and only expose collaborative projects, Redbrick’s web-based open metaverse is open to everyone and can be easily integrated using SDKs.

2. 3D Studio

With Redbrick’s 3D Studio, you can create a metaverse space with just an idea, even if you don’t have development, design, or publishing skills. With Redbrick’s advanced Object Oriented Block Coding (OOBC) technology, you can code freely on PCs, tablets, mobile web environments, and more with the click of a mouse.

3. Creator Economy

Monetization system is important for creators to succeed. In Redbrick, rewards are distributed to players through a differentiated advertising system and NFT marketplace, and you can earn money through NFTs you create.

Why an open metaverse matters

Redbrick’s most important goal is creator success. Different people define success differently, but the most common definitions are “wealth” and “fame,” and Redbrick should be able to provide that value.

We need to have a monetization system in place that can generate material revenue based on supply and demand mechanisms, and we need users to play the content to engage with it. To monetize the platform, Redbrick chose a B2B open metaverse solution to keep users engaged and form an ecosystem, rather than simply investing in big marketing dollars.

As interest in metaverses grew, many companies and brands built metaverse platforms, but the return on investment for partners was not high due to the difficulty in obtaining user data.

Even if a brand enters a specific metaverse platform, the points used by that brand cannot be used on the metaverse platform, and it is inconvenient to check the user information that visited the brand, and it is necessary to install a client. In addition, it requires a huge cost to change the content once built, so it cannot be considered sustainable.

To solve these problems, Redbrick has the following differentiators.

1. Free customization

Redbrick’s SDK allows partners to integrate their own services and APIs. Integration points, branded events, user data, and direct access to the metaverse via the web are all available on Redbrick, so you can experience your content without any barriers.

2. Content Cloud

Good content shouldn’t be dictated by the platform, it should evolve based on what the user wants. With 3D Studio’s block coding, anyone can become a content creator, and with over 450,000 pre-made UGCs, you can quickly build a metaverse.

Redbrick Genesis Land

To create a world that honors the value of creation, and where creators are fully rewarded, we need utility NFTs to serve as a critical link. Redbrick Lands will play three main roles for creators

Enable monetization

Creators need to own or rent Land to monetize.

Redbrick Membership

Redbrick Lands will function as a membership. We will continue to expand the benefits, and land holders will have exclusive access to a variety of benefits, including hosting on- and offline events.

Metaverse Platform TokenEconomy

Operating an open metaverse requires significant financial resources. Redbrick Lands will be used as part of the Redbrick token economy, and we’ll announce the specific token economy once we’ve done enough research.

Holders of Redbrick Land will be on the same path as Redbrick, which is why we don’t welcome investors who are simply looking for a quick buck, and we want to be careful about whitelisting and selling.

We’re currently working on whitelisting to identify community users who will be part of the Redbrick ecosystem for the long term, and we’ll be able to qualify for whitelisting based on their contributions to the ecosystem.

On June 29, we’ll begin the pre-sale of Genesis Land. The Confirmed and Competitive whitelists will have different tiers of participation and quantities available for purchase, so please refer to the Redbrick Community for more information.

Redbrick land holder benefits

There will be a long-term reward plan for land holders who stay with Redbrick, and the benefits will continue to expand as we grow.

Airdrops

1,000 BRIC tokens allocated for each land sold in the presale.

Staking

Additional airdrops when staking lands

Priority IEO participation

Priority participation in the IEO launchpad for BRIC tokens

Special Events

Organize events for land holders

Redbrick is committed to the success of creators and a healthy ecosystem. Join the Redbrick community and learn more about the web-based metaverse!

Get the latest news from our communities!

Website : https://redbrick.land

Discord : https://discord.gg/redbrick

Twitter : https://twitter.com/RedbrickLand

Laboon Space

Laboon Alliance is a community platform directly engaged and supported by NFT whales, long-term holders of blue-chip NFTs. Within the Laboon ecosystem, NFT whales are tiered based on the value of their blue-chip NFT holdings and can earn various additional rewards based on their community and event (AD) participation scores.

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