This Simple Growth Hack Improved Our Intro Call Conversion Rates by 48%

Author’s Note: Special thanks to Instapage for originally publishing this post on their blog. Scroll down to the bottom of the post to find three articles from the Ladder Growth Marketing blog that’ll help you improve your business’ conversion rates.

At Ladder, we’ve built a business around conducting scalable, predictable, and repeatable growth marketing experiments to help our clients meet their goals.

But these experiments also help us optimize our own marketing and sales funnels.

For instance, during our annual team retreat this February, we held a company-wide hackathon and asked our strategists to create a marketing experiment that solves this problem for our sales team: how to increase the number of qualified leads who book intro calls with our sales team.

In our latest post published on the Instapage blog, we shared the simple improvement we made to our lead qualification workflow that helped us improve the number of qualified leads who booked a call by 48%!

Read What Ladder.io Changed in Their Lead Qualification Workflow to Increase Conversion Rates by 48%

Need help improving your business’ conversion rates? Check out these helpful resources:

200+ Conversion Tactics in the Ladder Playbook

How to Optimize Ad Copy for Maximizing Lead Conversions

21 Conversion-Oriented Landing Page Tests For Your Business

Originally published at blog.ladder.io on July 10, 2018.