J.J.
Ladies Storm Hackathons
2 min readMar 31, 2016

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Stereotyphoid

Laura Callaghan Illustration

Keeping people in a subordinated position in a company’s hierarchy, mostly because they don’t fit a certain stereotype, is something I have seen a lot in the games industry. This applies similarly for women and men.

It starts with your basic features.

If they are perceived as frail and delicate and your voice is tender and soft, you are more likely to be seen as not able to handle what ever difficult situation. Whereas if you come along with a loud voice and a rowdily manner, people tend in 9 out of 10 cases to listen to you more closely and even think your reasons are feasible.

This preoccupation by others leads to a cycle of self fulfilling prophecy. The way you treat each other leads to the behaviour you expect this person to show because of your preconception. You perceive the person the way you want to perceive her in the first place without giving her a chance to fully develop herself in the process.

This creates a very rotten foundation for people to have to traverse and prepares a road of fear and inequality which often leads to injustice and mistrust. I was part of a group of researchers that published a finding that employees are more likely to not commit themselves to a company and are more likely to leave with an environment like this.

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J.J.
Ladies Storm Hackathons

game development manager | local heяo | researcher