The Components of a Rich Website
You meet a potential lead in a coffee shop and want to tell them more about your company (at the barista’s pace) and although you’ve invested in those fancy card stock business cards, you’ve got no web presence or worse, a website with content that doesn’t resonate with your readers or consumers.
Aside from Yelp and Google for Business, having a website that speaks volumes about your brand serves is a vital ingredient to your brand. According to Time, more than 3 billion people have access to the internet either at home, school, work, or via hotspot. Once people get access to your site, you need to have a mission in mind. For some that means downloading a brochure, for others that’s to make a purchase. Here are some components of a rich and beautiful website.
UX Design
Use graphics only when they make sense. Long gone are the Angelfire days when graphics were plastered across HTML pages for sport or entertainment. Think about your website’s bandwidth and choose intentional and impactful visual content to avoid slow-loading pages. Now that we have people pouring money into services and products they find on the internet, it’s important to have easy navigation with a simple layout that is just as good on a smart device. Knowing where a mouse will travel next is important but so is making sure the visitor can establish trust in your brand.
Allow your Website to flourish
Like humans, websites evolve. You need to start somewhere, and starting with a web site with at least 5 pages is key. Usually these five pages include a home page, about page, services/products, contact and a blog with regular content streaming. If you have new promotions, offers, or something to share with your customers, your site is the place after social media.
Content
They were right — content IS king. Once your site is designed, you want to start thinking about content. Design is very important, but it does little good to have a beautiful site without high-quality content that resonates with the reader. After all, you want them to like you enough to buy your product or service, right? Each page should be informative but clean. Just like you wouldn’t want to visit a website loaded with clickbait, nor do you want a site that reads as if a robot wrote it. Each page on a sitemap will help search engines locate where, who, and what you are, based on a series of intentional SEO methods sprinkled within your site.
Your About page is going to be the one that will set your chair company apart from Joe Schmo Chair Co. Give potential customers insight into what they can expect by using your products or services. If your visitor can’t figure out who you are in a few seconds, it’s time to go back to the drawing board because your bounce rate is going to climb. With research, Copywriters help articulate your brand’s mission with minimal complexity. In addition to writing your website copy page by page, a good copywriter will help establish your user persona so that regardless of the medium, your brand is succinct.
Best of all, professional copywriters write pages people will WANT to read.
SEO/ Site Rankability
Always remember to use keywords and synonyms to those words throughout your copy. Sit in your customer’s computer chair for a moment and try to imagine what you would like to see, feel, and be informed about it. Often times, the more you talk about something, the more credible resource you will be for your industry — this comes back to building trust. Try reciting your elevator pitch to a colleague or friend then ask them what they would google to find your company. No friends? Try doing it yourself.
When you’ve decided on a few keyword suggestions and after peddling through online tools, you’ll discover how to customize your content based on keyword search-ability.
Stay competitive! Don’t invest in a key phrase or word that will make finding your website impossible. What’s a small goal to set for yourself? Try to rank in the first three pages through trial and error, and finally success.
By keeping your content specific, you’ll rank in no time. As you experiment with keyword density, CTAs, and marketing your product, allow yourself the breathing room for growth. Don’t be too hard on yourself and always hire a professional — your business is worth it.
Keep your content fresh, informative and human: HERE
