Email Marketing

What is Email Marketing?

Involves sending and receiving marketing related content to and from subscribers.

Benefits of Email Marketing

• High Return On Investment
• Accessibility to many organizations irrespective of the scale
• Better relationship with customers through relevant information
• Measurable — Click through rate, Conversion rate
• Targeting is feasible
• Immediate and action oriented

Developing an Email Campaign

1. Developing the database

• Sign up form on your company blog
• Email signature
• Facebook page, mobi site
• Mentioning about it during presentations

2. Designing the email

• Sender information
• Subject line
• Preheated and heading
• Greeting
• Body
• Footer
• Unsubscribe link

3. Segmenting the database

• Mass customization
• Sending the correct versions for devices
• Customer preferences
• Demographics
• Purchase history

4. Deploying

• Excellent delivery rate

5. Measuring

• No of emails delivered
• No of bounces
• No of unique emails opened
• Unsubscribes
• Pass-on rates
• Click through and conversion rates

Effective Email Marketing Campaign

1. Personalization and imagery
2. Responsive design
3. Appropriate call to action