Mobile Marketing

What is Mobile Marketing?

Set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Mobile Hierarchy of Needs

Role of Mobile in Personal Communication

Mobile devices,

1. Are personal
2. Are always carried
3. Are always on
4. Have a built-in payment system
5. Are available at the point of creative inspiration
6. Allow accurate audience measurements

Multi Screen Usage

• Consumers often browse e-commerce websites using their mobile device but then make the final purchasing decision at a desktop computer.
• Consumers use mobile devices in physical retail outlets to scan, compare and research items and then make their purchase later.
• People use mobile phones t search things when they came across certain things on TV.

Mobile Messaging Channels

• SMS
• MMS
• WiFi and bluetooth
• USSD
• Instant Messaging
• QR codes
• Automated voicemail messages

Mobile Commerce

Using mobile devices for commercial transactions, shaped by flexibility, immediacy and convenience.

Applications of Mobile Commerce

• Mobile shopping
• Near-field communication and mobile wallets
• Mobile currency
• Mobile banking