Search Media Channels

Social Media

A group of internet based applications that build on the ideological and technological foundations of web2.0 and allow the creation and exchange of user generated content.

Advantages of Using Social Media

• Higher engagement (likes, shares, comments)
• Sales
• Lead generation
• Effective targeting of customers
• Can justify/show the expenditure (transparency)
• More validity

Challenges

• Controlling negative criticisms

Social Media as a Marketing Tool

1. Image sharing
2. Video sharing
3. Blogging (for companies)
4. Micro-blogging (for individuals)
5. Podcasting

Social Media Marketing Vs. Social Media Management

Difference Between Social Media Channels and Traditional Media Channels

1. Interactivity and Individualization

• Entirely internal
• Entirely external
• Across organizational boundaries

2. Integration of communications and distribution channels ( Omni Channel Approach )

3. Immediacy

4. Information collection

5. Enabling taking more informal decisions

6. Data reliable than traditional media

Social Media Strategy

Important Considerations on Social Media Strategy

1. Research your competition
2. Identifying the profiles
3. Deciding on expertise
4. Creating a posing schedule
5. Utilize a budget
6. Optimize
7. Engage
8. Return on engagement

Social Media Trends

• Preferring visual context than text context
• Enhanced attention to “Live” content
• Ephemeral — short lived content
• Trust and transparency
• Trade off between privacy and personalization
• AI driven customer service
• Changing organic search