Insurance is live on JumiaPay
Lami Technologies entered a strategic partnership with the Jumia e- commerce platform to offer digital insurance to the JumiaPay app users. Jumia Pay is a central app in the Jumia ecosystem bringing together shopping, food delivery and services such as airtime top up, dstv, internet, electricity and water and now for the first time insurance. The Jumia Pay app users are able to browse insurance products, receive quotes, compare benefits and purchase their policy within seconds. Insurance certificates are delivered to customers within minutes.
Lami availed motor insurance products from 5 underwriters and will be rolling out other products from Kenyan insurers before the end of the year. This partnership marks an important milestone for the insurance industry. The distribution of insurance policies through an e-commerce platform is a novelty in the East African market and could open the door to customers who were previously uninsured or underinsured. “Customers will gradually see a variety of digital insurance products that unravel the current offering and create value. Lami is set to democratise insurance through digitisation” said Jihan Abass.
The JumiaPay app plays an essential role in the lives of many people as it facilitates their purchases for goods and services. The app aims to offer a seamless customer experience. Insurance underwriting on the other hand is a highly complex product that usually requires forms and documents to reach completion. Various solutions had to be employed to cater for KYC, asset verification, and to offer customers friendly quotations and product explanations.
Lami and Jumia are committed to drive growth of insurance uptake in the digital space and innovate to create value to the customer.
