Picker, discover the best products recommended by people you know.

As usual, we say, the team comes first. And in this case, if you have the opportunity to meet them, you quickly will agree with me, the team is awesome. Enric Gabarró, the CEO, former New Business Manager at Divimove, Europe’s leading social influencer network, and prior to that he Marketing Intelligence Manager at Zalando. Daniel Ramos. the COO, was formerly the Global Head of Operations at FlexFunds Exchange, and Conan Moriarty, the CTO, he was a founder and senior developer in several companies.

Picker is an app where you can discover the favorite products of your friends and favorite influencers. How Enric says, “Amazon is Google for products and Picker will be The Facebook for products”.

The vision of Picker is that the people have the opportunity to see recommendations of products from their friends or from influencers that they follow and buy them directly. The app has a transactional approach more than a discovery approach.

Picker tries to reproduce the personal recommendations that everybody looks for when they are thinking about buying a product. Usually, they ask people close to them for advice to choose the best product, and this is the strongest purchase driver. Anybody can be a Picker because everyone has people that they can trust in their experiences and opinions about their purchases. And if you are a Picker and share your product recommendations in the app you will generate revenue for the sales of those products.

The value proposition is working and as of now, the MAUs, (Monthly Active Users) and the orders are growing at an excellent rate, with rates over more than 40% MoM.

More broadly, Picker is looking to tap into the wider influencer marketing trend that is seeing social networks build on top of their ‘shopability’ potential. 21Buttons has created a network of influencers for the fashion category, Instagram has added its own buy button, and Pinterest has developed a ‘Shop-The-Look’ tool.

We are proud investors in Picker with several well-known Business Angels as Alberto Armengol, venture capital funds as Reus Capital, and BTOV a European venture capital firm based in Berlin.