Tropicfeel, The King of the “Crowd”
The DNVB Tropicfeel has the valuable skill of designing great products and creating a community around them in an incredible way. They launched in 2018 their first product, a sneaker for travelers, light, comfortable, and it has one main characteristic that you can get it wet and it dries quickly. In 2019 they launched an improved second-version of the sneaker. Until now, in two successful rewards-based crowdfunding campaigns, they got unbelievable results. In the first campaign, with Kickstarter and Indiegogo, Tropicfeel got 3,482,624€ by 39,559 backers. And with the second campaign, they got 2,498,604€ by 29,845 backers, close to 6M € raised with crowdfunding.
But Tropicfeel is not only successful in rewards-based crowdfunding is also being very successful in equity crowdfunding. On January 27th, they launched privately their first equity campaign for previous clients only with a target of 736K€ and the campaign was oversubscribed in less than 3 hours. Currently, the campaign is open for everybody and they have got more than 1M€ and growing.
In these successful crowdfunding campaigns, Tropicfeel has a secret weapon, its founder Alberto Espinós, he is a passioned-seasoned traveler and his first professional experience was with Crowdcube, the most successful equity crowdfunding platform in Europe. Tropicfeel was born by merging Alberto’s passion and knowledge.
But Tropicfeel isn’t only just a sneakers’ brand, Tropicfeel is a brand for travelers by travelers, they started with sneakers but they want to launch many more products for travelers, in fact, a new product is coming very soon. Tropicefeel wants to be for travelers what Decathlon is for athletes with the added value that is a sustainable brand, very concerned with the environment. Their last sneakers were made out of 3 recycled plastic bottles and all of them are vegan-friendly because they are manufactured without any animal by-products and materials. Currently, Tropicfeel has more than 15 products in its pipeline, all containing +60% of recycled and natural fibers.
The Traveler market is a huge target and is growing very quickly. There are approximately 1.4bn travelers per year. And Tropicfeel did more than 7.1M€ revenue in the last 20 months, with clients in more than 140 countries, it is poised for accelerated growth.
From Lanai Partners we are very proud to foster Alberto and his team to make the lives of millions of travelers easier in an environmentally friendly way.
