It’s no surprise that the upward trend of plant protein continues on.
For 2017, dollar sales of plant-based food and beverages increased 14.7%. Among this increase consumers seemed especially interested in high protein plant products. Research only shows that these trends will continue on.
Across the way in the United Kingdom KFC is testing a vegetarian fried chicken. FoodBeast reports the fried chicken giant is looking to use the same secret spices for its veggie alternative as the original.
KFC hopes to bring the same great taste as well as compete in the growing meat substitution market. KFC is hopeful for a 2019 launch of the product.
When you consider the recent roll out of White Castle’s “Impossible Burger”, a meatless burger and now KFC’s efforts, you can see the big players are taking notice of consumer trends and treating them very seriously. As plant based protein gains even more momentum it will be very interesting to see how our fast food looks 5 years from now.