29 Must Have Landing Page Components to Include Landing Pages
Published in
6 min readDec 16, 2023
Pulling from my hands-on experience in building landing pages over the past years, I’ve curated a list of 29 essential components that are key to creating a landing page that not only looks great but also converts visitors into customers.
Let’s explore the components that can take your landing page to the next level! You’ve heard most of them before, but I had to name some of the components by myself 🧐
1. Hero
The first big section on a website tells you what the site is about, like the cover of a book.
Tips 💡
- Keep the messaging clear and concise, avoiding jargon or complex language.
2. Problem
Tips 💡
- Use real-life examples or testimonials to make the problem relatable and demonstrate how your offering can be the solution
3. Social Proof
Tips 💡
- Use confirmed customer photos and names (with permission) to increase credibility and trustworthiness.
4. Value & Product
Tips 💡
- Clearly outline the unique selling points of your product or service, emphasizing the benefits it provides
5. Logo Cloud
Tips 💡
- Ensure the logos are of good quality and represent well-known and reputable brands or partners.
6. Team
Tips 💡
- Include photos and short bios of team members to create a personal connection with your audience.
7. Call to Action
Tips 💡
- Make the CTA button highly visible, with a contrasting color that stands out from the rest of the page.
8. Features
Tips 💡
- Prioritize and highlight the most important features that align with your target audience’s needs.
9. How it Works
Tips 💡
- Present the steps in a logical order and use simple language to make it easy for visitors to follow.
10. Footer
Tips 💡
- Keep the footer clean and uncluttered, containing only essential links and information.
11. About Us
Tips 💡
- Share your brand’s story in a compelling and relatable way that resonates with your target audience.
12. FAQ
Tips 💡
- Keep the answers concise and to the point, avoiding long paragraphs
13. Integrations
Tips 💡
- Highlight the most popular or relevant integrations first to capture visitors’ attention quickly.
14. Newsletter
Tips 💡
- Offer a clear value proposition for subscribing, such as exclusive content, discounts, or early access to updates.
15. Portfolio
Tips 💡
- Showcase a diverse range of projects to demonstrate the versatility and capabilities of your product or service.
16. Pricing
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- Consider offering different pricing tiers or plans to cater to various customer needs and budgets.
17. Comparison
Tips 💡
- Use visual elements, like tables or charts, to make the comparison easy to understand at a glance.
18. Contact
Tips 💡
- Provide multiple contact options (email, phone, live chat) to accommodate visitors’ preferences.
Read this article on landingpage.fyi 👇🏻
19. Careers
Tips 💡
- Clearly list the available job openings and their requirements to attract the right candidates.
20. Blog
Tips 💡
- Regularly update the blog with fresh and relevant content to keep visitors engaged and coming back.
21. Stats
Tips 💡
- Regularly update the stats to keep the information accurate and relevant
22. Application
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- Use action-oriented language that encourages visitors to take the desired action, such as *Get Started* or *Join Now*.
23. Why choose us? Incentives
Tips 💡
- Focus on the unique benefits and features that genuinely set your product or service apart from competitors.
24. Founder’s Note
Tips 💡
- Write the founder’s note in a conversational and relatable tone to connect with visitors on a personal level.
25. Demo
Tips 💡
- This part of a website lets you try out their product or service for a little while.
26. Showcase
Tips 💡
- Include case studies or success stories to provide more in-depth insights into how your offerings have benefited clients.
27. Sneak Peak
Tips 💡
- Create a sense of intrigue without revealing too much, leaving visitors curious and excited for the upcoming release
28. What is it?
Tips 💡
- Use clear and straightforward language to explain what your product or service does, avoiding industry jargon.
29. Roadmap
Tips 💡
- Be realistic and transparent about the timeline for upcoming features or improvements.
Thanks for reading this article this far; it means that it was worth all of my effort 👏🏻 🙃
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Discover a collection of valuable content in this category by visiting my website, landingpage.fyi You’ll find a wealth of resources created specifically to help you build better landing pages:
