Language Lab
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Language Lab

The Curious Case of the ‘Oui Aspiré’

The weird noise that French people make

At work the other day, some colleagues of mine were talking about what could be called the oui aspiré or the ‘aspirated oui’. It’s a linguistic phenomenon where some French people would say ‘oui’ while simultaneously breathing in — an action not unlike sucking in a fly.

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William Sidnam

New Zealand creative based in Paris. Advertising copywriter, photography enthusiast & lover of languages. Top writer in Art, Design, Food, Travel & Photography