Language Lab
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Language Lab

The French (Language) Dispatch pt. 8

The continuing story of the Français spoken outside the Académie

B.S. Protection

During summer, I came across a poster promoting a security company called B.S. Protection. I couldn’t help but laugh — the word ‘BS’ in English is, of course, slang for “bullshit”, which probably isn’t the image that a company specialising in…



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William Sidnam

New Zealand creative based in Paris. Advertising copywriter, newspaper guest contributor and lover of languages. Bribeable at