If you want to move the mouse, you have to move the cheese
The use of political rhetoric by Democrat Gavin Newsom and Republican John Cox in the 2018 Californian gubernatorial election.
With the 2018 California gubernatorial election approaching, candidates have attempted to use various types of political rhetoric to attract the support of the undecided. While there are many candidates, the most prominent are Democrat Gavin Newsom and Republican John Cox. The state of California has a history of electing mayors from each party. Gavin Newsom has been the mayor of San Francisco from 2004 to 2011 and the governor since 2010. John Cox ran for president in 2008, stemmed from Illinois and was an American businessman and broadcaster.
Climate Change
Both candidates are aware of the importance of the topic climate change; however, they vary on the urgency of stopping it. Regarding a carbon tax, Newsom said, “if you want to move the mouse, you have to move the cheese.” This humorous metaphor makes a difficult topic appear easy. Newsom also introduces fear by saying, “the science is clear: increased fire threat because of climate change is becoming a fact of life in our state.” In comparison, Cox understates the problem saying that it will be “quite some time” before it can be pinpointed if people are responsible for climate change. Further, Cox said, ”The idea that we’re hindering logging — when it’s a wonderful business, by the way — and can contribute to economic growth and jobs and reducing the wage gap and inequality gap. I think that would be a wonderful thing.” Cox uses optimism to appeal to those that work or have family involved in the logging business. I believe if the success of the logging industry is a top priority to more voters, he will could win.
Immigration
A large number of people who illegally enter the U.S. live in California where a sanctuary state law limits the states cooperation with federal immigration authorities. Newsom has said “the law protects immigrants and keeps communities safe.” This is a confident statement that makes the audience feel safe, It also attracts the support of many recent immigrants and people who empathize with immigrants. In comparison, Cox uses fear mongering when he says, “Border walls to keep out the MC-13.” The idea of gang members entering the U.S. can scare voters into electing someone who opposes immigration. Looking at each candidates statements, I believe they both exploit the issue to win votes. A voter’s experience or lack of experience with immigrants will likely determine which candidate they support. I believe more people empathize with illegal immigrants and that Newsom will gain more support with his argument.
Gun Control
Recent mass shootings have caused increased debate regarding the cause. Cox has said that gun control is a “waste of time and doesn’t work” which from a cynical mindset is a hyperbole. An audience who wants less gun control will grab onto it as a proven fact. If the viewer wants more gun control, they will look to the success of Australia’s increased gun control laws and disagree with Cox. Newsom uses a similar rhetorical technique in the quote, “I was the first to take on the NRA and win” This quote is also a hyperbole because while he has had success against the NRA, he wasn’t the first guy. Overall, this specific statement about himself is more influential than a general statement regarding the topic.
I predict the winner of this race will be Gavin Newsom because his arguments connect with a larger audience. It is important to mention, Newsom needs to get their attention so they go vote for him. Since the California gubernatorial race is getting a significant amount of attention, I believe Gavin Newsom will win.
