Localytics- Analytics made easier.

Two months ago I wanted to monitor the usage of one of the applications I am currently working on.
I had implemented the analytics using Google Analytics (GA). Yes, I could log and upload screens and events.
But I wanted more. I wanted the data analytics team (which are not developers) to be able to interpret and use the data. GA did not give me that.
After few Google searches, I found these great tools- LOCALYTICS and MIXPANEL.
But I chose Localytics. Why?

  • Documentation was easy to read and understand
  • Easy implementation
  • Inviting dashboard
  • Data analytics and interpretation is straightforward
  • Marketing is easy and direct
  • Push notifications and In-app messaging is supported
  • The pricing is reasonable

If you would like to use this great tool, their site has enough documentations that can get you started. You can always drop a mail or comment if there is something you would like to share or understand.