Last Mile Money Product Reviews with Celo

Announcing product reviews and design support for startups building on Celo

We’re excited to announce our partnership with the Celo Foundation to offer design reviews for startups building digital financial services on Celo.

We want to help you build design thinking fluency, and brainstorm together on product design challenges you’re facing, to improve the overall user experience for new internet users — ultimately in service of designing web3 experiences that are inclusive, accessible and intuitive for last-mile users.

“The biggest challenges for crypto adoption around the world are ease of use and accessibility, especially for last-mile users. Our partnership with IDEO will tackle this problem head-on by helping Celo ecosystem partners build and design more inclusive Web3 solutions.” – Nikhil Raghuveera, Celo Foundation’s Head of Strategy & Innovation

What’s a product review?

A chance to brainstorm and get feedback from IDEO designers around design challenges you’re facing. Maybe you’re trying to improve the experience of a user setting up their account for the first time, or reimagining the way you communicate private key storage. Maybe you know a particular moment in the experience you’re designing is broken, and you’re not sure how to fix it.

Who are product reviews for?

Any venture building on Celo that is…

• Providing digital financial services (e.g. credit, wallets, payments, savings, lending) to last mile users (underbanked or unbanked users, typically low-to-mid income, often rural)
• Post-launch/you have some early users of your product
• Users live in emerging economies, especially in Asia, Sub Saharan Africa and Latin America

How do they help?

In a product review session together, we’ll share ideas, thoughts and inspirational design patterns to help get unstuck, brainstorm with you on challenges you’re running into, and help identify opportunities for your product to help build digital confidence. Product reviews are extra useful for founders who are…

📱 Looking for ways to make your product more accessible & user-friendly for users with low digital and financial literacy

👁️ Craving feedback from designers who specialize in building for last-mile users

💡 Seeking ways to get unstuck with a product challenge by looking at design inspirations from the 70+ fintech prototypes we’ve built

“We’re excited to partner with the Celo Foundation to scale the principles of digital confidence design to more mission-aligned organizations, advance our efforts to accelerate startups launching products to new internet users, and support potential products in the Celo ecosystem that could benefit from deeper, shared design work.” — Becca Carroll, Senior Director and Co-Lead of IDEO Last Mile Money.

Ventures building on Celo can learn more here and sign up here. Reach out to Dipika Prasad with any questions.