Google SERP Checker: What is SERP in Digital Marketing?

SEO is an important part of creating a website that gets traffic. But keeping up with the latest changes to search engines is tough.

Especially now Google changes daily.

What’s more, you need to know the criteria that Google uses to drive organic traffic to websites.

And that’s SERP

What is the SERP?

SERP means “search engine results page”, it’s the single page that Google displays in response to a user’s search query.

The term SERP isn’t unique to Google alone — search engines like Bing, Yahoo, and others all serve SERPs to users.

Today, no two SERPs are the same. Instead, they’re personalized for each user. This is why you’ll sometimes see different search results when using different devices or searching from new locations.

Why is SERP Important?

When we talk about SERPs topics, more emphasis is on Google search engine optimization.

Why?

Because Google is King.

Seriously, when was the last time you used a different search engine? People don’t even “search for something” anymore, they “Google it.”

Just put it this way, Google is the brand when it comes to search engines.

And when it comes to the mobile search market in the United States, Google leads with over 90% market share.

This is not all.

Google’s dominance is even more prevalent in other huge markets, such as the UK, Germany, and Africa, where Google’s market share is over 87 to 89%.

What is SERP in Digital Marketing?

SERP marketing is the process of promoting your business within a search engine’s results. And there are two types of SERP marketing:

What is SEO?

SEO means search engine optimization and is the organic process of ranking highly in the SERPs. This is achieved without paid methods.

When it comes to SEO there are many strategies and techniques. And the two main tactics are content marketing and building backlinks.

Content marketing is the process of creating content to rank well for a particular keyword, which gives your business a higher position and maximum exposure in the SERPs. Also, you can attempt to build backlinks with high-domain authority websites.

Let’s be honest: It takes time, dedication, and expertise to climb to the top of the SERPs through organic SEO.

What is SEM?

SEM means search engine marketing — the process of getting traffic from search engines through paid listings and advertisements. One of the most common SEM channels is Google Ads. These paid listings appear on above and below organic search results, as well as in the sidebar.

And each paid listing is driven by targeted keywords, and you’re charged for each click on each ad — hence the name pay-per-click, or PPC.

Google always includes a small “ad” badge to identify them as a paid listing.

How to Use Our Google SERP Checker

Our Google SERP checker is a free SEO tool that shows you the top website ranking for a particular keyword on Google with their Domain Authority and Page Authority score.

This helps you to know their titles, the way they wrote the content, what they failed to cover, and what you should do to get to the top of Google SERP for the specific keyword. You don’t need to register to use it and it’s easy to use.

Follow these simple steps to use this tool:

• The first step, enter your site or client’s URL. This will prompt you to enter the specific keyword you plan to create content with.
• After entering your keyword, click the “Search” button beside the space bar.
• Within seconds, the tool will display the website ranking for that keywords with their Page Authority and Domain Authority score.

This tool is very simple and easy to use, so scroll up and start using it to rank for your desired keywords.

Originally published at https://app.lastiana.com.