What is social media manager? A social media manager can be a marketer, a strategist, a content writer, a copywriter, a designer, an analyst, and a customer service rep-sometimes all in one day. What does social media manager do? How do I become a social media manager? How much do social media managers earn? In this article, we shall focus is on how to become a social media manager without experience.
What Do Social Media Managers Do?
As a social media manager, you are responsible for:
The above are some of the things you will be responsible for as a social media manager. They monitor, moderate, and respond to audience comments; manage social media partnerships with other brands; and create and/or post shareable videos and images.
They also strategize and execute digital marketing campaigns and gather and analyze the data results from those campaigns.
It doesn’t matter if you are new to this field, the most important is your willingness to learn on the job. As a newcomer in the field offering your services for free could ease entrance into this profession. This is an investment into your future. It will allow you to make mistakes and learn on the job.
As a beginner offer your services for free to gain a lot of experience as well as exposure. Then, leverage these free services to build an irresistible portfolio for future clients. This will also enhance your value and how much you charge.
How Do I Become a Social Media Manager from Scratch?
As brands around the world continue to rely on social media to reach their target audience, there is an increasing need for social media managers. Adapt the following steps in your journey to becoming a social media manager.
Build an Online Presence
Start-up by building your online presence and followers on social media platforms. D evelop your abilities as a social media manager through your own profiles. Your own profiles also provide a platform to find new clients.
A strong online presence shows your skills and social media prowess to potential clients. Create profiles listing your social media services on all the major platforms including Facebook, Twitter, Pinterest, Instagram, and LinkedIn.
You can also use your own accounts to experiment with new tactics before you try them with your clients’ profiles.
Create Social Media Business Accounts
As a social media manager, it demands an effective and efficient way to manage multiple client accounts.
All the popular social media platforms offer business accounts that empower you to keep all your profiles organized and easily manage your tasks.
Business accounts are also important for the safety of your clients. These accounts give you the ability to access clients’ profiles without them having to give you their login credentials or direct access to their accounts.
You can add team members to your Business Manager, assigning them different roles and permissions to help you manage your accounts.
With your Business Manager account in place, clients can simply grant you access to their pages and you will be able to manage all your different accounts in a centralized place.
Get a Social Media Client
You may ask, how do I get a client? Pretty simple, there are two ways through which you can get a client.
Family/Friends
If you know anyone who has a business that you could work for free, I do recommend this but understand that it can get a little messy sometimes. So, to avoid that, use the second way.
Facebook Groups
On Facebook groups, you will post content talking about your willingness to work for free.
Hey guys, I’d like to become a social media manager and want to build my portfolio and would love to offer a free trial to one of the entrepreneurs in this group in exchange for some experience. If you’re interested, can you tell me your business in the comment section to see if we’d be a good fit?
You will post the content above and believe me, you will get a couple of responses. From the responses, you will choose the one that’s okay with you based on the niche. You will be able to work with the person, for three to six months and trust me you will have great results. By doing this you have been able to post in front of thousands of entrepreneurs who are eager to start their business and get themselves out there.
Join Social Media Managers Facebook Group
After you must have joined this group, I want you to come back to this blog and thank me ( www.facebook.com/groups/socialmediamanagers).
This group has over 40 thousand social media managers in it. I have learned so much from this group and it’s free. As a beginner, it will be helpful for you.
In this group, you will be clarified with answers to questions relating to campaigns, your payment plan, and many more.
How to Manage a Social Media Client
Someone engaged with your post and contacted you to be his/her social media manager. First, find out what their social media accounts are at the present and their expectation.
Also, you need to understand his/her target audience and their competitors. This will help you in your research to be able to understand what works and what works not. You will then research more on their competitors such as the social media they are, their posts and how often they post, and their engagement.
Don’t copy them, use them for your inspiration.
Develop a goal for every project such as brand awareness, traffic, or sales. If the increase in traffic is a goal, knowing your client’s website traffic will help in determining your progress within a period. After excelling in your free job, you can then present to the client how much you will be paid for further engagement. To get more clients, go back to the group you got your first client and post this (sample post),
Hey guys, I just want to say thank you so much to this group. I love this group, for offering me the opportunity to do my free job as a social media manager. I was able to help (name) with his/her account and I grew the account from zero followers to two thousand followers. I was able to generate 5 leads per month and that increased his sales. I have some rooms in my schedules for additional clients and if your guys are interested, let’s check.
With this, you have shown them your track record and what you are capable of doing. I strongly recommend this group to join on Facebook www.facebook.com/groups/sidehustlenations. In this group, you will meet thousands of entrepreneurs, both old and new ones.
Get a Website
Creating a website for your social media agency will help people see you as a professional. This will help you have an online presence as an authority and market to more people.
More clients will have confidence in doing business with you. These days, your website is your resume. Use your page to show who you are as a person because a company has to trust you to manage its social media.
How Much Do Social Media Managers Make?
According to PayScale, the average social media manager’s salary is $49,000 a year. In high cost of living areas like New York City, the average salary is around $57,000 a year.
If you own your own social media agency, your income is only limited by the number of clients you’re able to land. As your business grows, you can hire virtual assistants and outsource tasks, becoming your own boss.
Find an entrepreneur or a business that has a small online presence, approach them and offer to grow it for them. When you offer solutions to problems, people will be ready to pay you for services.
Originally published at https://myhustleinfo.com on February 3, 2021.
