The data marketplace answering the cult of immediacy
The Cult of Immediacy
The ubiquity of technology has resulted in modern society expecting immediacy in all sectors be it online shopping, food delivery or TV shows. Technology engenders a ‘cult of immediacy’ in a world where products like social media shape societal behaviors with dopamine-driven feedback loops. Time is scarce in our fast-paced world and consumers are no longer willing to wait. It is interesting to see how this trend has shaped businesses and consumer culture. Consumers want convenience and ease. Anything less is unacceptable. As Paul Berney, of the Mobile Marketing Association, said at the Gsma’s Mobile World Congress 2014, “Millennials are growing up with an understanding that you can click and find, click and know, click and buy”. The internet promotes the idea of ‘everywhere-anytime’. Geolocation technology enhances the user experience and further facilitates the immediacy that consumers are expecting and demanding.
The Challenge Businesses Face
This presents a challenge to businesses. If you cannot provide information or a service fast enough, your audience and customers will leave. Marketers have responded to this cult of immediacy quite well. In the transport sector, consumers can book a taxi or grab within a few moments. Regarding online shopping, many retailers from the conglomerate Amazon prime to fast fashion stores offer same-day delivery. Online platforms like Netflix further reflect the demand for immediacy- no one wants to wait for a TV shows weekly updates. This is likewise with journalism, which has become even more fast paced with real time updates on current events and crises available online. In today’s culture of immediacy, the company that can make information and services available the quickest and easiest will be the one most likely to convert. This consumer culture of immediacy can also be observed through social media via the trend of infinite scrolling on apps. Infinite scrolling allows users to consume massive amounts of data without having to wait for new pages or content to preload. Infinite scrolling provides a fast and responsive experience.
Latent App’s Data Marketplace
There is a demand for up-to-date or real-time information in all sectors. The Latent App’s data marketplace fills the gap in the market for the demand of immediate images and media. Latent App’s data marketplace is an online platform that facilitates the seeking of up to date and accurate data anywhere in the world. As images can be found easily online, this technology is particularly valuable to individuals who want media of something rare, not easily accessible, in real-time or with a specific task.
For job posters, frame your data need. How would real-time, on the ground data be useful for you? You will need to provide the location where the data can be snapped (the form is linked to Google Maps API to help suggest & check the location). The Latent App will match your posted job to the best job doer with our algorithms. Wait for your information to come in.
For job doers, after setting your current location in our database, our algorithm will match you to the tasks nearest to your location. Pick tasks from the Public Dashboard which you can confidently perform and click on the Take Up task button. Go snap the requested picture of video and upload it. Within moments the task is complete and the job poster will receive the requested data.
How the Data Marketplace Addresses Consumer Demands
There are endless possibilities of how our data marketplace platform can be utilised to address your needs. Are you an international student or expat who needs to survey residential areas to live in? Upload a task and receive images of neighbourhoods from locals. Are you driving and need updates on congestion or parking? Upload a task and receive real-time updates from other individuals in the area. Looking for a particular product online but they only sell it in-store? Upload a task to check the availability of a specific item in-store to save time and effort.
On the other hand, our data marketplace can also be used by businesses. Need images of individuals using your product for marketing and branding purposes? Upload a task to receive candid and unstaged images by your actual customers. Another user case is to help B2C companies capture information on their product lines. For example, the data marketplace can help a company post a task to monitor the status of their storefronts. They can request scheduled images of the storefronts every morning to ensure layout and staff appearance is ideal and also review the traffic of each store at various timings. Investors can use our platform to help project business sales through observation, and not only depending on quarterly or annual reviews of the business. For example our data marketplace can be used to analyse the amount of traffic and thus sales revenue by requesting for scheduled images. For example at a supermarket, parking is indicative of customer traffic. Alternatively at a factory or production warehouse, the incoming and outgoing delivery trucks can be used to predict sales revenue. These are just a few uses of our versatile data marketplace platform.
Latent App’s data marketplace is an open interface and allows users to upload any task with no restrictions. Individuals are able to request, create and consume media of any type, anywhere in the world. The data marketplace represents the next progression in consumer culture for the need for information right now- regardless of spatial and temporal boundaries. For more information on how you can use Latent App, visit our website.
This post was originally posted on July 24th 2019 on https://www.latentapp.com/2019/07/24/how-our-data-marketplace-answers-the-cult-of-immediacy/. For more posts like this, visit Latent App’s blog.
