Just serve users the content they want, how they want it & they’ll pay for it.

Cosmin Ene
Jan 7, 2016 · 4 min read

Subscriptions are analog business models and kill digital innovation in the name of predictability.

Let’s take a look back at their roots. Historically, subscriptions were the best revenue to offer benefits to both, readers and publishers. The reader gained comfortable home-delivery and a discount on the newsstand price. The publisher benefited from a predictable stream of revenue. Subscribing to a newspaper was a necessity to get constant access to news and information– about your community, country, social happenings, and world. Subscriptions offered a predictability that allowed publishers to create and build upon stable revenue models.

Think beyond subscriptions. Think unbundled.

The first challenge for us was to answer: If content providers offer such strong benefits to users, will they actually pay for content? Yes. We’ve proven this for publishers who are brave enough to think beyond the subscription. The key has been to serve users content in the way *they* want it. After launching Pay per Use in the market and seeing its impact, we started wondering: is unbundled content access vs. subscription a black and white binary or rather, more of a relationship evolution track between the user and content provider? With that in mind, it’s powerful to note that up to 97% of online newspaper users never reach the paywall and simply ‘date’ the content provider in a non-committal way, casually engaging rather than subscribing. (Think Tinder not eHarmony!)

Subscribe to a website for $0.50 cents / month and pay later.

Here is how microsubscriptions are different from traditional analog and digital subscriptions:

LaterPay

LaterPay empowers paid content and services across the internet.

Cosmin Ene

Written by

Founder & CEO @LaterPay. Previously: founded @Deluxe_Music & ex-VC.

LaterPay

LaterPay

LaterPay empowers paid content and services across the internet.