Maximizing US Brand Expansion: Leveraging Section 321 in Mexico

A great opportunity for US brands to decrease e-commerce logistics costs in the US, while getting exposer to the Mexico market.

Brian York
Latin America logistics


In the dynamic world of international trade, Section 321 stands out as a game-changer for U.S. brands looking towards Mexico. This U.S. customs law allows for small shipments, valued under $800, to enter the U.S. duty and tax-free. This provision presents an incredible opportunity for U.S. brands aiming to tap into the burgeoning Mexican market.

Understanding Section 321

Section 321, a part of the Trade Facilitation and Trade Enforcement Act, is a boon for e-commerce businesses. It permits duty-free and tax-free entry of shipments into the U.S. as long as the value does not exceed $800 per day per consignee. This policy, initially aimed at expediting small personal shipments, has become a strategic tool for businesses.

Advantages for US Brands

The benefits for U.S. brands are manifold. Firstly, there’s a significant cost saving as duties and taxes are waived. Additionally, shipments under Section 321 generally experience faster shipping and clearance times, streamlining the logistics process. This advantage helps U.S. brands to be more competitive, offering quicker, more cost-effective delivery options to their customers in the U.S. and in Mexico.

E-commerce Growth in Mexico

Mexico’s e-commerce sector is witnessing a rapid growth trajectory. With an increasing number of consumers turning to online shopping, U.S. brands have an untapped market at their fingertips. By leveraging Section 321, brands can more easily introduce their products to this growing base of digital-savvy consumers.

Success Stories

Many U.S. brands have already reaped the benefits of Section 321. From small-scale artisans to large corporations, the flexibility and cost-effectiveness of this provision have enabled diverse businesses to establish a foothold in Mexico, while simultaneously achieving a more cost efficient logistic service in the U.S.. These success stories serve as a testament to the potential of Section 321 in market expansion strategies.

Practical Tips for Implementation

To effectively utilize Section 321, U.S. brands should focus on a few key areas. Ensuring compliance with all legal requirements is paramount. Additionally, understanding logistics, like optimizing shipment sizes and frequencies, can maximize benefits. Forming partnerships with local Mexican logistic entities can also facilitate smoother entry into the market.

Wrapping it up

Section 321 is more than just a customs provision; it’s a gateway for U.S. brands into the Mexican market. By offering cost savings, faster logistics, and a competitive edge, it’s an avenue well worth exploring for businesses looking to expand internationally, and increase margins on their U.S. business.

this article was first published on the Cubbo blog