How to move past the MVP stage and keep your business moving
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Today’s question comes from Lucien. I have a prototype built for a B2C app but I’m trying to decide what my focus should be in the MVP phase. How should I think about the next stages of my business development?
Every founder has this problem when they are ready to launch, especially in the B2C space. How do you think about revenue, features, and monetization models?
Strategies for moving past your MVP
In the MVP stage, you should launch without charging. The reason you should take this approach is because it’s critical to acquire users so you can start to figure out how they are using their app. It’s hard to determine which features to charge for if you don’t know what is valuable to your users. And everything should be driven by your customers in a startup. This isn’t a long-term thing, but you need to start getting some feedback.
If you already built the features you think could be premium, then why did you build them? Odds are, if you already built features that could be premium features then you probably waited too long to launch. When your free features are done, you should launch.
Data tracking
Sprinkle in some places where you would put the paid features to see if people are trying to access them. This will help you understand which ones are actually valuable and that people will pay for because you have actual data.
To do this effectively, you have to make sure you are tracking data. Too often people just throw money at various parts of their marketing and development and they don’t track the appropriate data to ensure that they can take their next steps with confidence.
The simpler you can make all of these processes in the beginning, the better.
“All of your decisions as a startup should be based on your customers and what they are telling you is valuable and important to them.”
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