WASSUP DHOBI PARTNERSHIP PROGRAM

The spark started with a thought that we should not compete with the Dhobi community. We engrained it in our value system and our social policy that Wassup will do all that it can to “ELEVATE and not eliminate the DHOBI”. This wonderful initiative “DPP” pioneered by Viji Hareesh ( Ex-Team leader Melinda Gates Foundation) has started its pilot project in GST, Otteri by bringing 4 Dhobis in the Dhobi Partnership Program. Through this program Wassup is proud to integrate and support Dhobi through its business model in the following ways :

1. Modernise their dhobi shops and give them a facelift.
2. Give them incremental revenue with Dry Clean business as they become Wassups collection agents.
3. Provide them a social identity and standing which they currently lack by making them a part of a larger corporate.
4. Provide insurance upto 1 lakh for each Dhobi Partner.
5. Counselling sessions for Dhobis suffering from Alcohol addiction.
6. Life skills and educational counselling for their kids.
7. Dhobi scholarship fund for dhobis childrens education.
8. Help them modernise their setup.
9. Provide opportunity for them to expand their operations through micro finance.

These are some of the initiatives what we have started. We met up with the Dhobi association at GST who have aligned with us for this program. Hope to have this spread all over and create a win win for both the Dhobis and Wassup.

Thanks to @viji hareesh Niranjan Babu Surendaran Hypec

Some pics of the orientation program and Dhobi’s induction into this program along with visuals of the stores.

TOI acknowledging the inclusive approach adopted by Wassup and other laundry players in the market