Good branding is a washed car

I appreciate that’s slanderous, but we recently had a client turn down work as if we’d just offered to wash his f***ing car. In truth his business is simply existing online and doing permanent damage to his chances of success.

Some people don’t appreciate what a good brand can do for them. A quality marque yes, but very deliberate and consistent content partnered with outstanding web-design and development, really does reap rewards.

Because when there are five cars that are essentially the same in the forecourt, which one do you think is going to be left for the scrap heap at the end of the sales calendar? Stay dirty, then.