Making the marque for #ThisIsMine campaign

We didn’t say much around its launch last September, but looking back through a growing body of work, this campaign is something for Layers Studio to shout about for multiple reasons.

Firstly, it was fellow Campus North resident and Mr. Super Connector himself, Paul Lancaster, who invited us to create the marque. Layers became the first to rise to a challenge that would eventually be answered by more than 10 of the region’s top creative, digital and PR companies.

It also demonstrates how advantageous it is to work in the cool and collaborative Campus North.

Secondly, because of how effective and well-liked the marque became. We knew with Paul pushing the campaign it was going to gain traction. That said, the amount of companies and individuals who have adopted what is now officially Digital Union’s line is incredibly fulfilling.

Thirdly, we’re proud of the work as a showcase of the studio’s quality design capabilities. As James told me: “I knew it had to be simple: A typographic marque that was iconic and adaptable. If it was going to work it needed to complement multiple brands and their individual systems.

The inclusion of the hash tag was another pre-requisite to make the marque the practical driver of campaign. And the meaning behind it is just something I couldn’t feel stronger about being a local lad.”

So naturally the fourth and final point: the message #ThisIsMINE — This Is Made In North EAST. We liked it immediately. And being able to create something and be part of something that helps to champion the region’s outstanding creative digital work is just a very nice thing to do.

Long may we see it on Twitter feeds and email footers, superficially speaking, and deeper down; we hope it reminds people that we have to be proud of the work that’s done in this passionate and talented corner of the world.