Poetic License
Case Study | Brand development for Liqueurs Gin Range
The client
Poetic License is a small distillery based in Sunderland, headed up by Mark Hird who has over 20 years experience in the hospitality industry. The development of a successful micro- brewery inspired Mark to create a micro-distillery producing premium Gin initially, this has now extended to include Vodka and Gin Liqueurs. Based out of the Roker Hotel, an unlikely setting for a micro distillery initially, the bar is now branded as the Poetic License Distillery Bar. A small team are behind Poetic License but they have driven their product across the UK and are looking at global markets.
The challenge
Layers began working with the distillery as they launched Picnic Gin. The brand had to reflect the character and story behind it and find its place in a saturated premium Gin market.
Layers created a concept and worked with a local illustrator to create the distinctive drawings for the labels. Looking at seasonal ranges and the Picnic Gin, we wanted to create a real sense of seasonality and reflect the ingredients used for each product.
The result
Poetic License now has a really strong brand identity across their product range. The trademark dark bottles for the core range are a strong backdrop for the artistic labelling style and are almost as covetable empty, these are collectable not for the recycling, The Picnic Gin will be very different to the core range, it will come in a pastel pink bottle to reflect the creamy texture and tastes of strawberries and cream. Creating branding to reflect the tasting notes of each product and the heart of the brand will underpin all development.
