How to make sure your blog post is attracting the right attention

7 tips for creating irresistible content that your audience will love

Alex Blackmeer
Lazy Business
7 min readAug 2, 2022

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Image created by the author

Are you getting the attention you want from your posts? Unfortunately, it’s a question that plagues content creators of all stripes.

Whether you’re writing blog posts, shooting videos, or recording podcasts, you want to ensure that your content reaches the right people.
After all, what’s the point of putting all that work into something if no one’s going to see it?

In this blog post, we’ll explore ways to ensure your content attracts suitable attention. From identifying your target audience to using the right keywords, read on for tips on getting your blog posts by the right people.

1. Make it visually appealing

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When creating an article, keeping it short and attractive is essential. People have short attention spans, and if they see a wall of text, they are likely to click away. However, you can do a few things to keep your content short and attractive:

  1. Use headlines and subheadings to break up the text.
  2. Use bulleted or numbered lists.
  3. Use images, infographics, and videos
  4. Be concise in your writing.
  5. Keep it clear of grammatical errors(they will stand out for sure, and not in a good way)

By following these tips, you can create a blog that is both informative and enjoyable to read.

2. Use strong headlines

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Your headline is the first thing potential readers will see when they come across your blog post. A great headline will make them want to read more, while a poor headline will cause them to click away.

Unfortunately, there is no one-size-fits-all answer to this question, as the best headline for a blog post will vary depending on the subject matter, tone, and audience of the post.

So how do you make a great headline? Here are a few tips:

  1. Keep it short and straightforward

2. Use strong words that pack a punch

3. Make it clear what the article is about

4. Use numbers or lists

5. Use keyword research to find the right words

3. Write in a conversational tone

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If you’re used to writing in a formal, academic style, you may wonder how to write an article in a conversational tone. After all, conversational writing is more relaxed and intimate than other styles.

In order to write an article in a conversational tone, it is vital to use language accessible to the average reader. This means avoiding jargon and using simple, easy-to-understand language. It also means using short, declarative sentences and an active voice.

Here are a few tips to help you get started:

1. Use first-person pronouns (I, we, our) to create a more personal feel.

2. Write as if you’re speaking to a friend. Use contractions and everyday language.

3. Keep your sentences short and to the point.

4. Use humour and storytelling to create a more lighthearted tone.

By following these tips, you can start to write in a more conversational style that will engage and interest your readers.

4. Be authentic

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“Authenticity” is a word that gets thrown around often. We are often told that we need to be authentic in our relationships, our careers, and our creative pursuits.

But what does it mean to be authentic? And how can we be authentic in our writing?

Being authentic means being true to yourself. It means writing from a place of honesty and sincerity. It means being vulnerable and sharing your authentic voice with the world.

If you want to be more authentic in your writing, here are a few tips:

1. Write from your own experiences.

2. Share your thoughts and opinions.

3. Be vulnerable and honest.

4. Write in your own voice.

5. Don’t try to imitate others.

6. Be confident in your writing.

5. Be helpful

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Are you looking to be more helpful when you write? Whether you want to be a more valuable person or aim to improve your writing, you can do a few things to help those around you better.

When trying to be helpful in an article, consider your audience and what would be most beneficial for them. Then, you can provide specific examples, address common concerns, and offer helpful tips.

Remember that help doesn’t always mean positive. If you are writing about a complicated topic, such as how to deal with a breakup, it can be helpful, to be honest about the challenges you faced. Ultimately, readers will appreciate your honesty and efforts to be beneficial.

Here is a summary of how to be helpful when you are writing an article:

  1. Think about your audience and what would be beneficial for them to know
  2. Do your research and make sure your paper is accurate and well-informed
  3. Be clear and concise in your writing so that your readers can easily understand
  4. Edit your work so that it is free of errors and typos
  5. Make sure to cite your sources properly so that your readers can find
  6. Last and most important, make sure that your advice can solve a problem

6. Be entertaining

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With so much content being produced daily, it can be hard to stand out from the crowd. But if you want your article to be read and shared, it must be entertaining. Entertaining articles engage the reader and hold their attention until the very end.

So how do you write an entertaining article?
Here are a few tips:

1. Write about something you’re passionate about. Your enthusiasm will be contagious and make your article more enjoyable.

2. Use humour. A little humour can go a long way in making your article more enjoyable. Just be sure not to overdo it.

3. Be concise. There’s no need to write a novel. Keep your article short and to the point.

4. Use strong images. A good photo can help make your article more visually appealing and stand out.

If you can master all these elements, you’ll be well on your way to writing an entertaining article that will keep your readers coming back for more.

7. Be inspiring

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Are you looking to write an article that will inspire people? Perhaps you want to write an article that will motivate people to take action or make positive changes in their lives. Or maybe you want to write a post that will touch people’s hearts and make them see the world in a new light.

No matter what your goals are, there are certain elements that all inspiring articles have in common. In this article, we’ll share some tips on writing that will inspire people. By following these tips, you can create content that will make a difference in people’s lives.

Here are a few tips on how to write an article that will inspire people:

  1. Write from the heart.
  2. Share your own story.
  3. Be vulnerable.
  4. Be honest.
  5. Use powerful language.
  6. Paint a picture with your words.
  7. Connect with your readers.
  8. Leave them wanting more.

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Alex Blackmeer
Lazy Business

Writer. Polyglot. Digital entrepreneur. Breaking the complex down to simple. Support me at https://medium.com/@alexblackmeer/membership