Lazy Lions Update #39

Lazy Lions
Lazy Lions NFT
Published in
7 min readJan 25, 2023

Buckle up Kings & Queens, we have one of the most exciting articles yet. We’d like to share with you: The future of Lazy Lions, and how we’ll make it happen, together.

Let’s do this 🦁

Our vision and mission

Vision: To dominate the future of entertainment and digital ownership through co-creation and innovation

Mission: To provide our rights holding 👑s with a powerful & decentralized brand, and to empower them in easily exploiting their opportunity of IP across games, TV, film, and entertainment.

Why we believe in this vision and mission

The world is increasingly recognizing the potential of community-driven brands, as seen in the success of NFT projects across 2021 and 2022. We believe that blockchain technology is a key driver in this shift towards decentralization, transparency, and fair distribution of rewards.

We grew up playing games and have a deep understanding of the limitations and opportunities that digital entertainment presents. We have experienced firsthand how the centralized nature of games and lack of infrastructure can really frustrate gamers.

However, with the advancements in blockchain technology, we believe that this will no longer be the case in the future.

What the future of entertainment looks like

We are convinced that the entertainment industry is on the brink of a revolutionary change, driven by the simple yet powerful idea of co-creation and distribution of rewards. Our vision is to lead this change by providing a decentralized means for rights holders to exploit their intellectual property across various forms of entertainment.

We anticipate that this will also lead to a seamless integration of the real world and the Web3 ecosystem through the use of NFTs.

At Lazy Lions, we don’t believe in the outdated concept that fun should be controlled by a single corporation. Instead, we believe in a future where fun and the value it generates is democratized and decentralized, accessible to all.

What do we mean by dominating?

Lazy Lions is committed to leading the way in the entertainment industry by driving innovation and building a dedicated fanbase in the entertainment space, as we have done in Web3. We aim to achieve this by creating meaningful stories and characters that resonate with people, fostering a strong emotional connection with our audience.

By building a strong and influential presence in the entertainment industry, we believe that Lazy Lions will become a dominant force in the world of entertainment.

How we will open up new markets

As one of the original brands in the NFT space, we’ve recognized that the current bear market has caused stagnation in the industry, and it is uncertain if it will reach the heights of 2021 and early 2022. In light of this, we are exploring new ways to create value for our established brand.

To achieve this, we are looking to expand our reach and appeal to new industries and sectors, as well as grow our community by welcoming even more people to join us. We believe that Lazy Lions is a natural fit for the entertainment and retail industries, and we are exploring opportunities for deeper storytelling, TV series, real-world licensing partnerships, and retailing of toys, merchandise, and fashion items. This is just the beginning, and we are constantly seeking new ways to expand our reach and appeal to a wider audience.

By branching out into these new markets, we aim to introduce Lazy Lions to new audiences who may not have been exposed to NFTs, crypto, or the Web3 ecosystem. In this way, we hope to create a sustainable and thriving brand that can withstand market fluctuations, and continue to grow and innovate in the entertainment and retail industry. And whilst doing this, we will help even more people to become knowledgeable and active within the Web3 space.

Beyond PFPs

The artwork of Lazy Lions is truly remarkable, and it is one of the few NFT collections that has the potential to make the leap from PFP (profile photo) to animated shows and retail from a pure artwork and character perspective. This is due to its unique aesthetic that has already proven successful in the Web3 space.

We believe that the artwork and characters of Lazy Lions have the potential to transcend the PFP market and appeal to a wider audience through animated shows and retail opportunities. This is a testament to the quality and creativity of our artwork and the passion of our community.

We are excited to explore new avenues for our established brand and continue to grow and innovate in the entertainment and retail industry.

Why does this matter to you (Community)?

As a community-centric brand, the IP of Lazy Lions belongs to YOU, the community members. However, we understand that many of you may not have the resources or knowledge to fully capitalize on this ownership. Our goal is to empower you, the community, to build your own projects and bring the Lazy Lions brand to new heights.

We believe that the potential of Lazy Lions extends far beyond the PFP market and has the capability to be featured on the big screen, in games, on clothing and accessories, in games, and in the metaverse. We want to help you, the community, to realize this potential and create new opportunities for the Lazy Lions brand.

And there are two angles to this. Firstly, it’s about sharing — with IP holders across the community — the value that’s generated from projects and products that are launched centrally by the Lazy Lions team. Secondly, and just as importantly, providing you with the opportunity to bring your ideas to life and help you realize the potential of IP ownership.

Together, we can take Lazy Lions to new heights and make it a dominant force in the entertainment industry

Lazy Lions Strategy

Where did the inspiration come from and why did we create it?

We have drawn inspiration from established entertainment leaders such as Disney to develop our own strategy for Lazy Lions, drawing on our experience in the Web3 space and our vision for the future. We believe that by taking a cue from the early days of these industry giants, we can create a roadmap for our own success in the digital entertainment world.

How does it work:

The Lazy Lions ecosystem may look complex in the diagram, but it’s actually pretty simple. It’s a series of symbiotic components that all work together, helping to drive each aspect of our business.

We’ll run through an example.

Here’s how the relationship works between the Lazy Lions NFT and the TV & Film space that we intend to break into. It all starts with the NFTs themselves: they will feed the characters for the TV series, which will take those characters and develop the scripts, environments, and plotlines. In turn, that TV series will bring attention to the Lazy Lions NFT brand from new audiences, plus it’ll likely spawn new NFT ranges and create demand for IP licensing, which will benefit rights holders in the community.

What we’re currently working on

To achieve our vision of dominating the future of entertainment and digital ownership, here’s an insight into just some of the things we’re working on right now:

  • Bringing in industry experts from the TV, retail and Web3 industries to join the Lazy Lions advisory board, which will guide us in expanding the Lazy Lions ecosystem
  • Developing a comprehensive Story Bible that will introduce new characters, locations, and new story arcs to the existing Lazy Lions universe. Along with the token, our brand/artwork and the community, this Story Bible will become one of the main pillars that underpin everything we do.
  • Scripting episodes for an animated series, creating character and environment designs, and ultimately bringing Lazy Lions to the big screen
  • Developing ROARwards 3.0, which will be a new method for rewarding loyal holders and allow us to share value with rights-holders in the future.
  • To better showcase Lazy Lions and to attract new audiences, we’re redesigning and relaunching the website. It’ll be focused on the Lazy Lions lore and immerse visitors deeply into the storytelling side of our world. Plus, we’ll have a dedicated section that will provide rights holders with advice and assets that they can use to create & market their own branded products.
  • We are currently in the process of searching for a few key roles to support the new strategy, including building out the marketing team, and someone to head up our IP Licensing function, who has a background in TV & film, & who aligns with Lazy Lions’ vision for IP utilization

So that’s an introduction into what 2023 will look like and where we are taking the Lazy Lions brand. We’ve deliberately avoided providing dates or a traditional roadmap: we’ve all seen in the past that market conditions can change rapidly, which often means that we have to be flexible and adapt.

However, regardless of what the market throws at us in the coming months, key things that will remain intact are our vision & mission, and our core values of community and shared rewards.

We are excited about the boundless opportunities ahead for Lazy Lions. We want to revolutionize the entertainment industry, and we believe that our community will play a pivotal role in this journey. Together, we will co-create, innovate and share in the success of our endeavors.

Let’s ROAR together!




Lazy Lions
Lazy Lions NFT

The Kings and Queens of web3, revolutionizing entertainment. ROAR with us!