LazyPay Design
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LazyPay Design

Designing for credit under constraints

How to stay true to your designs while managing stakeholders

A phone on a pedestal where the screen shows LazyCard. A physical LazyCard is seen peeking from behind the phone.
This is the story of how we built LazyCard — the card for everyone
Kuldeep’s job: Deliver a phenomenal user experience under a truckload of constraints

You win some, you lose some

In the next few months, the LazyCard design went through several iterations and countless stakeholder meetings. Sometimes we got our way, sometimes we didn’t.

Fighting for the flow🔗

Right off the bat, our partner bank and a few other stakeholders laid down some guidelines for the user flow. We were given recommendations to display more information and add more layers.

🤝 After comparing both flows, we decided we could work within the given constraints, and try to solve them with intelligent and efficient design.

And, since we couldn’t reduce the number of steps, we’d have to make the entire experience as smooth as butter.

Collecting consent ✅

For some parts of the flow, however, we couldn’t compromise and had to push back for the sake of good experience.

🤝 After several discussions, we came to an agreement on having a single screen for all terms & conditions, policies, and user consent. A small win for us!

Adding spark and flair🔥

The business and product teams were looking forward to launching a card that was brag-worthy. Out of the ordinary visuals. Unconventional aesthetics.. think cool, stylish neon.

🤝 We decided to prioritise learnings over perfection. Rather than spending months on perfect visuals, we trimmed down some non-necessary aspects of the card design for our internal launch.

Braving real world materials 🖨

Similar constraints arose later while printing the physical card — the glow effect we added to our card design was disintegrating; the colour was bleeding, and the spotlight effect wasn’t crisp enough.

Various experimental print options for LazyCard
The final card design in print

🤝 For a cleaner and crisper physical card, we removed some extra embellishments. However, we made sure the new look stayed true to our initial design aesthetic.

When it comes to design, pick your battles

Ask yourself, how much would this decision affect the user, and can we overcome it through design? If not — what’s the alternative?

Yes, it’s important to find a middle ground — but sometimes its important to also stand your ground.

Everyone involved in launching a product has their own set of goals to worry about. It’s up to us to figure out how to strike the right balance and juggle everyone’s opinions like a pro, while keeping in mind the best experience for the user.



Stories from the design team at LazyPay

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