The SaaS KPIs dashboard we are using at 1001menus (for startups with telesales teams)

Following key KPIs is crucial for SaaS startups, this is a way for entrepreneurs to understand the dynamics of their business and share them with their teams and investors.

I have built this dashboard based on Christoph Janz’s SaaS KPI dashboard (thank you!), which I have adapted for our needs. This is the one we are using at 1001menus to track our progresses every month.

- added the notion of booked demos and done demos, which is important for us because we have a telesales team and not all the booked demos are actually done

- added the number of demos per month per channel to track marketing and cold calling monthly performance

- added a few conversion rates between the stages of our sales and marketing funnel

You can access the Google spreadsheet by clicking on this link, hope it will help you if you’re running a SaaS startup with telesales.

X.