In our last two posts, we started to outline the Jastr Experience from the end goal of IoH technology to how they apply to our target markets. We started with explicating how IoH technology and fintech can restructure healthcare from consumer transactions to employee-health plans. In this post, we will be focusing on the application of the same systems as they are personalized to maternity health and essential health benefits.

The goal of conveying this extension is prove that our systems are not only agnostic, but also can continue to adapt itself to resolve critical pain points in healthcare systems around the world — starting with those we face in the U.S. When it comes to maternity health, we find that although this is a large market, it is a widely underserved market. Despite being a high-risk episode of each pregnant woman’s life and having a high number of adverse outcomes, maternal health issues are still unresolved.

Even more disconcerting is the fact that even after new legislation has passed, implementation has not met the minimal needs of healthcare products and services. Prior to the Affordable Care Act, many have said insurance markets failed women, after the ACA, implementation becomes an even greater issue. The question we reflect on most is: if neither government nor private market solutions can effectively serve this market, then what can be done and who can execute?

Here at JastrHQ, we believe that an integral component to healthcare access is empowered consumers and patients. While government solutions aim to give health coverage, coverage does not equate to healthcare; and while insurance markets once looked to risk mitigation as profit, profit does not have to stem from personalization that cannot be controlled by consumers.

The engineering of Jastr’s Experience has a dual purview that applies to maternity health:

1. Personal health information that gives one access to automated value-based healthcare outcomes;
2. Financial health management tools to process those outcomes through IoH technology.

IoH device-enabled health programs are designed to help consumers take control of their cost savings and health outcomes; and for pregnant women or those going through a planned pregnancy, this experience automates transparency of the essential health benefits.

What core issues are we solving with information technology and maternity health needs?

Value-based healthcare automation enables preventive, managed health, consumer-driven efficiency, and resolving potential penalties from payer non-compliance. User adoption is driven based on one’s individual life cycle, personalization of essential health benefits and consumer empowerment. Transparency of service availability allows for more proactive health outcomes. Automation of value aligns payer compliance with consumer needs.

Developing technology that makes essential health benefits delivers more than transparency; it delivers a new engine for consumer-independence. When the connection of products and services are linked to behavioral health data and real time status — the efficiency of consumer-facing financial technology trumps both top-down approaches to delivering healthcare and impersonal systems of risk management.

The Jastr Experience through IoH devices (Torque and Reyn) fills the gap between personalized health data being used to manage pregnancies. Firstly, by keeping women active and hydrated to prevent the overarching issues in preterm contractions and births, pain and depression, poor fetal development, as well as depression. Secondly, the Finch experience puts financial directive in the hands of consumers in tandem with their healthscores via value-based modeling.

At the core of merging fintech and IoH devices is a vision to make pragmatic a means for market decisions to drive public choice.

With a list of ten essential health benefits and dozens of services and products in between, the law has tried to put pressure on the payer market to become more efficient. Unfortunately, by amassing new additions and changes — the law has inadvertently made it difficult for payers to execute, have forgotten consumer education, and lack the detail orientation to drive practitioner proactiveness.

The Jastr Experience makes these constraints more effective. Value-based healthcare modeling is a form of intelligent heuristics as cost, quality, and access without compromising on logic. By creating a system in which healthscores can be influenced by individuals, we build a framing system that enables the mental emotional filters individuals rely on to understand and respond to events. And by creating a system that enables first-agent transaction power, we create a system of efficiency that can monitor and bring to light intent for mispricings as well as non-rational decision making that are implicit in healthcare transactions.

Here are JastrHQ, we believe esto perpetua — may it be perpetual; governmental intent and market priorities do not have to be mutually exclusive. Instead, we aim to build technology to perpetuate intent to market solutions.

IoH devices and Finch are a critical component to pushing essential health benefits to those it intends to serve through information technology; only through aligned incentives can we move from market constraint to market efficiency. Essential health benefits are only the beginning of serving each generation of women who need maternal care; IoH technologies are the tools to empower them to help themselves.

How does your health technology empower underserved markets?