How do I reach out to people interested in my competitors’ products?

You can instantly find people who are already interested in the kind of solutions you provide, the need your product fulfills. So, who might be interested in your service? People who have an interest in products and solutions related to your industry, people using complementary products, people who read blogs related to your industry, people who have demonstrated some kind of interest in competing products (direct or indirect competitors), etc.

1. Make a list of the twitter handles of your competitors, complementary products, and industry blogs your prospects follow
2. Signup @ LeadCandy
3. LeadCandy will send you the list with verified work emails, company and title of people following the above twitter handles. These are your potential prospects.

4. Your smart prospect list is ready! Start a drip email outreach campaign. You can personalize your emails by mentioning how you found them (like, ‘Hey Samantha, I noticed you follow <twitter handle>, so thought our service might be of interest for you..’).

Typically, LeadCandy can find work emails for 15–20% of the twitter followers in such lists. It uses profile-matching algorithm to map twitter handle to a person’s professional profile. Also, full name and domain is needed to find their work email — sometimes this information is not available for all twitter profiles.

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