25 Digital Advertising Statistics (You Need to Know)

If you only read one stat on this list, read #25

Although there’s ever-more ways to advertise online (e.g., Instagram influencers), traditional digital display ads aren’t shrinking. By 2021, Adobe projects digital ad spends to exceed $129 billion — up from $83 billion in 2017.

Here’s some more stats to keep in mind when allocating your 2019 marketing budget:

• Google has +20% y/y advertising revenue growth, Facebook has +62% y/y growth
• 56% of advertising use engagement to measure success, 21% use conversion & revenue
• 34% of social media marketers list “tying social campaigns to business goals” as a top challenge
• 2021's video advertising spend is projected to reach $22.18 billion (up from $13.23 in 2017).
• 68% of consumers feel positively about watching video ads for mobile app rewards
• 52% of marketers believe that video is effective for brand awareness

Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers

• 52% of marketing professionals worldwide name video as the type of content with the best ROI
• According to retailers, video can account for a 40% increase in purchases
• Mobile shoppers are 3x as likely to watch a video than desktop shoppers
• 46% of users act after viewing an ad
• 80% of consumers remember a video ad they viewed in the past 30 days
• Combining video with full-page ads boosts engagement by 22%

eComm sellers find that using product videos increases product purchases by 144%

• Video ad completion rate for videos 15 seconds long is 93–95%, with 30 second videos seeing a completion rate of 92–93%
• Over half of video advertising is viewed on mobile
• Americans spend 71% of their online time on mobile, with Canada and the UK coming in at 62% and 61% respectively
• Average smartphone conversion rates are up by 64%
• Mobile advertising accounts for $37 billion of the $73 billion total ad spend (51%)
• 81% of consumers feel negatively about mobile add pop-ups
• Mobile accounts for 60% of click share on Google Search ads, compared to desktop’s 32%

26% of Facebook Users that click ads make a purchase

• Images account for 75–90% of Facebook advertising effectivity/performance
• The best headline length for a Facebook ad is four words, with 15 for the description.
• Marketers that invest over 10% of their budgets on measurement are 3x more likely to beat their sales targets by over 25%

Sources: DMB Adobe, Smart Insights, KPCB, Digital Marketing Depot, eMarketer, CMS Report, WordStream, WowMakers, Small Biz Trends