Statistics Every Marketer Needs To Know In 2019

Conrad F. Smith

·

Follow

Published in

LeaderShield Blog

·

2 min read

·

Jun 8, 2019

--

Listen

Share

Originally published on Famemass by Editorial Team|5/9/19

Instagram Demographics

• Instagram has over 1 billion active monthly users with more than 500 million active daily. [1]
• 50.3 percent are female and 49.7 percent are male. [2]
• 35% of U.S. internet users are now on Instagram. [3]
• 71% of Instagram users are under the age of 35. [4]
• Instagram is mostly used by 18–29-year-olds (59%), followed by 30–49-year-olds (33%). [5]
• 60% of Instagram users log in daily. [6]
• 80% of users are from outside the U.S. [7]
• The countries with the most Instagram users are: U.S. (121 million), India (71 million), and Brazil (64 million). [8]

Instagram Usage

• Instagram users spend an average of 53 minutes online per day. [9]
• 500 million Instagram accounts use Instagram Stories every day. [10]
• Instagram users like over 4.2 billion posts per day. [11]
• Instagrammers share over 100 million posts per day. [12]
• Posts that include another handle gain 56% more engagement. [13]
• Posts with at least one hashtag gain 12.6% more engagement. [14]
• Posts with a location receive 79% more engagement. [15]
• Instagram users engage more on weekdays with Tuesday and Thursday having the most engagement. [16]
• Photos generate 36% more likes than video content. [17]
• The most liked picture on Instagram is currently a picture of an egg with over 53 million likes. [18]
• After Instagram itself, Cristiano Ronaldo has the most followers, followed by Ariana Grande then Selena Gomez. [19]
• #love is the most used hashtag. [20]

Instagram for Business

• Engagement with brands on Instagram is at least 10x higher than any other social platform. [21]
• There are over 25 million business profiles on Instagram. [22]
• 71% of U.S. businesses use Instagram. [23]
• 80% of users follow a business account on Instagram. [24]
• 83% of users discover new products and services on Instagram. [25]
• Instagram helps 80% of Instagrammers decide whether to buy a product or service. [26]
• Over 30% of users have purchased something from Instagram using their mobile device. [27]
• More than 200 million Instagram users visit at least one business profile per day. [28]
• Over 2 million advertisers worldwide use Instagram. [29]
• Sponsored videos receive 3x more comments than sponsored photos. [30]